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Side-by-side comparison

Brandfolder vs Frontify

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 21 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Brandfolder

Smartsheet Inc. (Brandfolder by Smartsheet) · USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)
Overview verified 2026-09-30 · API page verified 2026-09-30

Frontify

Frontify AG · St. Gallen, Switzerland
Overview verified 2026-09-30 · API page verified 2026-09-30

Key differences

Fields recorded for both whose values differ · 21 of 25
Fields where Brandfolder and Frontify have different recorded values
FieldBrandfolderFrontify
VendorSmartsheet Inc. (Brandfolder by Smartsheet)Frontify AG
HQUSA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Switzerland (St. Gallen)
Founded20122013
Ownershipsubsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures)
Target marketMid-marketEnterprise
Pricing modelquote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only, monthly-active-user (MAU) based with six-month averaging
SSOSAMLSAML, OIDC
CertificationsSOC 2 Type 2, ISO 27001ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA
Analyst coverageForrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender
API style (overview)RESTGraphQL
OpenAPI specYesNo
Official MCP serverNoYesFrontify MCP Server, hosted, tool packs; beta
API base URLhttps://brandfolder.com/api/v4https://{tenant}/graphql
API stylesRESTGraphQL
AuthenticationAPI keyOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetimeNot public (no expiry, rotation or refresh documented)OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year
Rate limitNot public; HTTP 429 per API key2,500 requests per 5-min rolling window; HTTP 429; query complexity cap
Paginationpage-based (page/per, default 100, max 3,000)offset (page/limit, default 25, max 100); cursor for searchAssets
Webhooks (API)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureAPI-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries
API specOpenAPI 3.0.3 (45 paths / 73 operations)GraphQL SDL per member (no downloadable schema; assembled copy in specs/)
Official SDKsPython, PHP (inactive), Panel UI SDK (official)No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK

Same recorded value: Deployment, Hosting regions, Public pricing, Webhooks (overview).

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Brandfolder and Frontify: all comparison fields
FieldBrandfolderFrontify
Company
Vendor (values differ)Smartsheet Inc. (Brandfolder by Smartsheet)Frontify AG
HQ (values differ)USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Switzerland (St. Gallen)
Founded (values differ)20122013
Ownership (values differ)subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures)
Product
Target market (values differ)Mid-marketEnterprise
DeploymentSaaSSaaS
Hosting regionsUS, EUUS, EU
Pricing model (values differ)quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only, monthly-active-user (MAU) based with six-month averaging
Public pricingNoNo
SSO (values differ)SAMLSAML, OIDC
Certifications (values differ)SOC 2 Type 2, ISO 27001ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender
Integration
API style (overview) (values differ)RESTGraphQL
OpenAPI spec (values differ)YesNo
Webhooks (overview)YesYes
Official MCP server (values differ)NoYesFrontify MCP Server, hosted, tool packs; beta
API
API base URL (values differ)https://brandfolder.com/api/v4https://{tenant}/graphql
API styles (values differ)RESTGraphQL
Authentication (values differ)API keyOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetime (values differ)Not public (no expiry, rotation or refresh documented)OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year
Rate limit (values differ)Not public; HTTP 429 per API key2,500 requests per 5-min rolling window; HTTP 429; query complexity cap
Pagination (values differ)page-based (page/per, default 100, max 3,000)offset (page/limit, default 25, max 100); cursor for searchAssets
Webhooks (API) (values differ)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureAPI-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries
API spec (values differ)OpenAPI 3.0.3 (45 paths / 73 operations)GraphQL SDL per member (no downloadable schema; assembled copy in specs/)
Official SDKs (values differ)Python, PHP (inactive), Panel UI SDK (official)No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Brandfolder:S1S4S5S6S8S11S13S21S22S23All Brandfolder sources →

Frontify:S8S9S12S16S20S32S35S36S43S48S62All Frontify sources →

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