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Side-by-side comparison

Brandfolder vs Bynder

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 20 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Brandfolder

Smartsheet Inc. (Brandfolder by Smartsheet) · USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)
Overview verified 2026-09-30 · API page verified 2026-09-30

Bynder

Bynder · Amsterdam, Netherlands
Overview verified 2026-09-30 · API page verified 2026-10-01

Key differences

Fields recorded for both whose values differ · 20 of 25
Fields where Brandfolder and Bynder have different recorded values
FieldBrandfolderBynder
VendorSmartsheet Inc. (Brandfolder by Smartsheet)Bynder
HQUSA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Netherlands (Amsterdam)
Founded20122013
Ownershipsubsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)PE-backed (Thomas H. Lee Partners, majority since 2023)
Target marketMid-marketEnterprise
Hosting regionsUS, EUEU, US, Japan
Pricing modelquote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only modular packages (DAM core + add-on modules)
SSOSAMLSAML, OIDC
CertificationsSOC 2 Type 2, ISO 27001SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS
Analyst coverageForrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader
OpenAPI specYesPartial
Official MCP serverNoYesBynder MCP — asset search + CX User Community guidelines
API base URLhttps://brandfolder.com/api/v4https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families)
AuthenticationAPI keyOAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key
Token lifetimeNot public (no expiry, rotation or refresh documented)Access 1 h; refresh token does not expire; permanent tokens never expire
Rate limitNot public; HTTP 429 per API key4,500 requests per 5 min per public IP (HTTP 429)
Paginationpage-based (page/per, default 100, max 3,000)offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor
Webhooks (API)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureUI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing
API specOpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file
Official SDKsPython, PHP (inactive), Panel UI SDK (official)JS/Node, Python, PHP, Java, C# (official)

Same recorded value: Deployment, Public pricing, API style (overview), Webhooks (overview), API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Brandfolder and Bynder: all comparison fields
FieldBrandfolderBynder
Company
Vendor (values differ)Smartsheet Inc. (Brandfolder by Smartsheet)Bynder
HQ (values differ)USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Netherlands (Amsterdam)
Founded (values differ)20122013
Ownership (values differ)subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)PE-backed (Thomas H. Lee Partners, majority since 2023)
Product
Target market (values differ)Mid-marketEnterprise
DeploymentSaaSSaaS
Hosting regions (values differ)US, EUEU, US, Japan
Pricing model (values differ)quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only modular packages (DAM core + add-on modules)
Public pricingNoNo
SSO (values differ)SAMLSAML, OIDC
Certifications (values differ)SOC 2 Type 2, ISO 27001SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader
Integration
API style (overview)RESTREST
OpenAPI spec (values differ)YesPartial
Webhooks (overview)YesYes
Official MCP server (values differ)NoYesBynder MCP — asset search + CX User Community guidelines
API
API base URL (values differ)https://brandfolder.com/api/v4https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families)
API stylesRESTREST
Authentication (values differ)API keyOAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key
Token lifetime (values differ)Not public (no expiry, rotation or refresh documented)Access 1 h; refresh token does not expire; permanent tokens never expire
Rate limit (values differ)Not public; HTTP 429 per API key4,500 requests per 5 min per public IP (HTTP 429)
Pagination (values differ)page-based (page/per, default 100, max 3,000)offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor
Webhooks (API) (values differ)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureUI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing
API spec (values differ)OpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file
Official SDKs (values differ)Python, PHP (inactive), Panel UI SDK (official)JS/Node, Python, PHP, Java, C# (official)

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Brandfolder:S1S4S5S6S8S11S13S21S22S23All Brandfolder sources →

Bynder:S1S2S3S4S12S13S20S21S23S28S30S31S33S34S65All Bynder sources →

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