| Vendor | Bynder | Orange Logic |
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| HQ | Netherlands (Amsterdam) | USA (Irvine, CA) |
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| Founded | 2013 | 1998 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed) |
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| Hosting regions | EU, US, Japan | Not public |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | quote-only; packaged by team and module ("For Teams", 2026) |
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| SSO | SAML, OIDC | SAML |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | ISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | Yeshosted MCP server at /mcp per instance, asset search only |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://{tenant}/ (/webapi, /api, /API/DataTable) |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | Client credentials 2 h (example); auth-code access 24 h, refresh 30 d |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | Not public |
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| Pagination | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor | page-based (pagenumber/countperpage, default 100; max Not public) |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | API-managed, HMAC-signed (opt-in), up to 5 retries |
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| API spec | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file | OpenAPI 3.1 (44 per-endpoint files); full Swagger behind login |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | None server-side; Content Browser SDK (JS/React, official) |
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