| Vendor | Bynder | Sitecore (Sitecore Corporation A/S) |
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| HQ | Netherlands (Amsterdam) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2013 | 2001 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | PE-backed (EQT) |
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| Hosting regions | EU, US, Japan | Not public |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML, OIDC | SAML, OIDC, WS-Federation |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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