| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Sitecore (Sitecore Corporation A/S) |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2012 | 2001 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | PE-backed (EQT) |
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| Target market | Mid-market | Enterprise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML | SAML, OIDC, WS-Federation |
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| Certifications | SOC 2 Type 2, ISO 27001 | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | No | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://brandfolder.com/api/v4 | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Not public; HTTP 429 per API key | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | page-based (page/per, default 100, max 3,000) | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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