| Vendor | Acquia | Sitecore (Sitecore Corporation A/S) |
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| HQ | USA (Boston, MA; DAM team rooted in Madison, WI) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2007 | 2001 |
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| Ownership | subsidiary of Acquia (majority-owned by Vista Equity Partners) | PE-backed (EQT) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only tiers (Workgroup, Mid-Market, Enterprise) + add-ons | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML | SAML, OIDC, WS-Federation |
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| Certifications | ISO 27001, SOC 1 Type 2, SOC 2 Type 2, HIPAA-ready, GDPR | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Strong Performer · Forrester Wave DAM Systems Q1 2024: Strong Performer · Forrester Wave DAM for CX Q1 2022: Leader (as Widen) | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | YesMCP Server for Acquia DAM, read-only | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://api.widencollective.com/v2 | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | OAuth 2.0 authorization code, Personal token | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | OAuth: non-expiring, or 8 h access + 6-month single-use refresh | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | 50 req/s per access token (HTTP 429); monthly call allowance by plan | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset (limit max 100, offset max 10,000) or scroll_id for large sets | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | API-managed, 9 asset events, optional HMAC signing; retries Not public | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.0.1: v2 (78 operations) + v1 (49 operations) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | TypeScript/JavaScript (official, npm acquia-dam-sdk) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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