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Side-by-side comparison

Acquia DAM vs Aprimo

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 19 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Acquia DAM (ex-Widen)

Acquia · USA (Boston, MA; DAM team rooted in Madison, WI)
Overview verified 2026-10-01 · API page verified 2026-10-01

Aprimo

Aprimo · Chicago, IL, USA
Overview verified 2026-09-30 · API page verified 2026-09-30

Key differences

Fields recorded for both whose values differ · 19 of 25
Fields where Acquia DAM and Aprimo have different recorded values
FieldAcquia DAMAprimo
VendorAcquiaAprimo
HQUSA (Boston, MA; DAM team rooted in Madison, WI)USA (Chicago, IL)
Founded20071998
Ownershipsubsidiary of Acquia (majority-owned by Vista Equity Partners)PE-backed (Marlin Equity Partners)
Target marketMid-market to enterpriseEnterprise
Hosting regionsUS, EUUS, EU, Australia
Pricing modelquote-only tiers (Workgroup, Mid-Market, Enterprise) + add-onsquote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months
SSOSAMLNot public
CertificationsISO 27001, SOC 1 Type 2, SOC 2 Type 2, HIPAA-ready, GDPRSOC 2 Type 2, GDPR, FedRAMP Low
Analyst coverageForrester Wave DAM Systems Q1 2026: Strong Performer · Forrester Wave DAM Systems Q1 2024: Strong Performer · Forrester Wave DAM for CX Q1 2022: Leader (as Widen)Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader
Official MCP serverYesMCP Server for Acquia DAM, read-onlyYesAprimo MCP Server — DAM + PM tools, requires AI Elite license
API base URLhttps://api.widencollective.com/v2https://{tenant}.dam.aprimo.com/api/core/
AuthenticationOAuth 2.0 authorization code, Personal tokenOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE
Token lifetimeOAuth: non-expiring, or 8 h access + 6-month single-use refreshAccess 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated
Rate limit50 req/s per access token (HTTP 429); monthly call allowance by planPer environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429
Paginationoffset (limit max 100, offset max 10,000) or scroll_id for large setscursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)
Webhooks (API)API-managed, 9 asset events, optional HMAC signing; retries Not publicDAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed
API specOpenAPI 3.0.1: v2 (78 operations) + v1 (49 operations)OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman
Official SDKsTypeScript/JavaScript (official, npm acquia-dam-sdk)None official (JS Content Selector; unsupported open-source samples)

Same recorded value: Deployment, Public pricing, API style (overview), OpenAPI spec, Webhooks (overview), API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Acquia DAM and Aprimo: all comparison fields
FieldAcquia DAMAprimo
Company
Vendor (values differ)AcquiaAprimo
HQ (values differ)USA (Boston, MA; DAM team rooted in Madison, WI)USA (Chicago, IL)
Founded (values differ)20071998
Ownership (values differ)subsidiary of Acquia (majority-owned by Vista Equity Partners)PE-backed (Marlin Equity Partners)
Product
Target market (values differ)Mid-market to enterpriseEnterprise
DeploymentSaaSSaaS
Hosting regions (values differ)US, EUUS, EU, Australia
Pricing model (values differ)quote-only tiers (Workgroup, Mid-Market, Enterprise) + add-onsquote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months
Public pricingNoNo
SSO (values differ)SAMLNot public
Certifications (values differ)ISO 27001, SOC 1 Type 2, SOC 2 Type 2, HIPAA-ready, GDPRSOC 2 Type 2, GDPR, FedRAMP Low
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Strong Performer · Forrester Wave DAM Systems Q1 2024: Strong Performer · Forrester Wave DAM for CX Q1 2022: Leader (as Widen)Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader
Integration
API style (overview)RESTREST
OpenAPI specYesYes
Webhooks (overview)YesYes
Official MCP server (values differ)YesMCP Server for Acquia DAM, read-onlyYesAprimo MCP Server — DAM + PM tools, requires AI Elite license
API
API base URL (values differ)https://api.widencollective.com/v2https://{tenant}.dam.aprimo.com/api/core/
API stylesRESTREST
Authentication (values differ)OAuth 2.0 authorization code, Personal tokenOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE
Token lifetime (values differ)OAuth: non-expiring, or 8 h access + 6-month single-use refreshAccess 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated
Rate limit (values differ)50 req/s per access token (HTTP 429); monthly call allowance by planPer environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429
Pagination (values differ)offset (limit max 100, offset max 10,000) or scroll_id for large setscursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)
Webhooks (API) (values differ)API-managed, 9 asset events, optional HMAC signing; retries Not publicDAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed
API spec (values differ)OpenAPI 3.0.1: v2 (78 operations) + v1 (49 operations)OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman
Official SDKs (values differ)TypeScript/JavaScript (official, npm acquia-dam-sdk)None official (JS Content Selector; unsupported open-source samples)

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Acquia DAM:S1S3S6S7S9S12S15S16S18All Acquia DAM sources →

Aprimo:S1S3S5S14S15S16S17S29S30S37S38All Aprimo sources →

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