| Vendor | Aprimo | Portfolio DAM, LLC (Axle AI) |
|---|
| HQ | USA (Chicago, IL) | USA (Woburn, MA) |
|---|
| Founded | 1998 | 2026 |
|---|
| Ownership | PE-backed (Marlin Equity Partners) | subsidiary of Axle AI, Inc. (acquired from Extensis/Monotype, 2026-03-09) |
|---|
| Target market | Enterprise | SMB to enterprise workgroups (on-premise, archives, creative and print teams) |
|---|
| Deployment | SaaS | On-premise, Private cloud |
|---|
| Hosting regions | US, EU, Australia | Not public |
|---|
| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | subscription by seats, asset limit and add-on modules; quote-based |
|---|
| SSO | Not public | LDAP, kerberos |
|---|
| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | None published |
|---|
| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Not public |
|---|
| API style (overview) | REST | REST, SOAP |
|---|
| Webhooks (overview) | Yes | No |
|---|
| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
|---|
| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | http(s)://{server}:8090/api/v1 (HTTPS on 9443); self-hosted |
|---|
| API styles | REST | REST, SOAP |
|---|
| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, API key |
|---|
| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Session expires on inactivity (duration Not public); API Token never times out |
|---|
| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public (self-hosted server; no documented throttle) |
|---|
| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset (startingIndex + pageSize, default 1,000) |
|---|
| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | none; server-side JavaScript event scripts (no longer actively supported) |
|---|
| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | OpenAPI 3.0.1 (63 paths / 73 operations, 2018) + deprecated SOAP WSDL |
|---|
| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | none current; legacy SOAP sample clients (Java, C#, PHP) |
|---|