| Vendor | Aprimo | Brandworkz Ltd |
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| HQ | USA (Chicago, IL) | UK (London) |
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| Founded | 1998 | 1997 |
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| Ownership | PE-backed (Marlin Equity Partners) | subsidiary of Spinakr Solutions LLC (USA) |
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| Target market | Enterprise | Mid-market to enterprise |
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| Hosting regions | US, EU, Australia | EU, US |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage |
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| SSO | Not public | SAML |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | ISO 27001, CYBER-ESSENTIALS-PLUS |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | Unknown |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | oauth2-password, OAuth 2.0 authorization code, API key |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | expires_in 1,200 s (20 min) in the doc example; refresh_token grant |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | Unknown (only a webhookId parameter on importAsset) |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | none official; assetInsert JS examples on GitHub |
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