Aprimo Features

Ingestion & storage

• Upload channels: DAM web UI; REST Upload Service (single request < 20 MB, segmented uploads above, direct-to-blob with AzCopy for very large files) S16; PowerShell hot-folder script with CSV metadata S10; desktop connector and Adobe/Acrobat/Office-type connectors from the marketplace S56; open-source import tools (folder sync for Dropbox/Box/Google Drive/SharePoint folders, SharePoint import, bulk upload centre) S38; "bulk version uploads" and upload history added in May 2026 S67.
• File size limits: no maximum published — Unknown. Aprimo recommends 20 MB upload chunks S5 S16.
• Supported formats: vendor lists images, video, audio, documents, InDesign (INDD), PDF, text, prompts and 3D S46 S47; file types are configurable objects (extension, MIME type, engine/preview format) S16. A complete public format list: Unknown (help center behind login).
• Processing pipeline: configurable file process actions (e.g. virus scan, preview rendering) with per-version logs S16 S21.
• Versioning: records hold files, each with versions (label, comment, checksum); check-out/check-in locking; linked versions (publications) S16 S21.
• Duplicate detection on file versions (status, detection mode, matching records) S16 S21.
• Storage/CDN: Azure-hosted; global storage and delivery with CDN incl. China S46; CDN region selectable on download (us1, eu2, au1, cn1) S16.

Metadata & taxonomy

• Field definitions: 18 data types — single/multi-line text, HTML (with allow-list sanitisation/validation), JSON, numeric, date, date-time (UTC option, configurable format), time, duration, option list, text list, hyperlink list, classification list, user list, user-group list, language list, record list and record link (parent/child relations) S9 S16 S21. Fields can be required, read-only, validated, defaulted, indexed, and single- or multi-language S16.
• Field groups and content types: fields are grouped and registered on classifications and/or content types; UI layout (details/card views) is configured in JSON S11.
• Taxonomy = classifications: a hierarchical tree whose nodes carry labels in several languages, registered fields, record/tree/download permissions and download agreements; records can carry several classifications and must have at least one S7 S16 S35.
• Multilingual: languages enabled for fields and/or UI, per-language values, UI string translations, per-language search synonyms S16 S21.
• Bulk edit: session-based bulk edits with preview/apply (UI and API) S16 S21; CSV metadata upload via .dataExchangeSchemas S10; "Metadata Stamping" (bulk update via CSV) marketplace item by Aprimo S56.
• Embedded metadata (XMP/IPTC/EXIF) read/write rules: Unknown in public docs; DAM rules can update IPTC metadata in files (documented use case) S29.

Search & discovery

• Search expressions with full-text contains, field-level criteria, wildcards, relevance ranking and facets (up to 12 per query) S7 S16.
• AI Search (semantic / natural-language, by idea or campaign theme) and similarity matching S46 S48; image-similarity search jobs in the API S16; reverse image search (exact, derivative and visually similar) and proactive spelling suggestions added May 2026 S67.
• Search tabs: admin-defined search scopes (brand, product line, business unit…) shown as tabs S67 S71.
• Suggestions: phrase and field-value autocomplete S16 S21.
• Content recommendations and modular content S46 S47.
• Unified search across DAM and work management (May 2026) S67.

AI capabilities

• Included in the DAM package (per vendor): smart tagging, video summary/transcription, OCR, speech-to-text, AI search, AI smart cropping S46 S48.
• AI Elite add-on: enhanced captioning, predictive metadata (fills descriptive and dropdown fields), Smart Transform (background change/removal, generative fill, object removal, expression/model changes, banner creation), Content Coach / Smart Actions (write, summarise, translate, compliance checks, custom shortcuts), AI content detection (scores AI-generated content and stamps the tool name into metadata, can trigger review), Smart Action Review, Intelligent Content Brief S46 S48.
• AI agents (launched 2025; "Agentic DAM" 2026): Planning, Librarian (classification/tagging/enrichment at ingestion), Critic and Compliance (quality and claims review against approved references), Production (variants, localisation) agents, with evaluation dashboards and human-in-the-loop routing S47 S53.
• Governance of AI output: aIInfluenced flag on records and values; field-population logs track AI predictions S6 S16; AI-influenced content can be routed to human review S47.
• AI renditions (e.g. background removal) through rendition presets S12.
• Data policy: private models, content not used to train public models S48 S58. Opt-out granularity: Unknown.

Organization

• Collections: static and dynamic collections, with per-user/group permissions and comment threads S16 S21.
• Classifications as the navigational tree (see Metadata) S16.
• Brand portals and guidelines S46 S47; brand-portal views are counted by the Analytics API S33. Portal configuration API: Not public (the brandportal-api scope exists in discovery S40).
• Collaboration boards S46.

Workflow & collaboration

• Annotations and markup (comments and XFDF markup on file-version pages, replies) S16 S21; unified mark-up and annotation viewer (May 2026) S67.
• Approval/review workflows: DAM package lists approval and review workflows S46; detailed review tasks, document-level voting and delegation live in Productivity (PM) S21 S15.
• Rules automate state changes, reclassification, notifications, renditions and external HTTP calls S29.
• Check Framework: pluggable automated checks (virus scan, image or compliance checkers) whose results and findings attach to file versions (categories such as risk & compliance, brand consistency) S13 S16.
• Creative integrations: Adobe Creative Cloud connector (Aprimo and CI HUB), Adobe Acrobat, Figma/Canva (via CI HUB, plus Canva QuickConnect), Templafy, Marq S56.
• Page hooks add custom actions to the DAM UI that call external apps S31.

Rights & governance

• Permissions model: functional permissions per user and user group (granted/denied), classification-level record/tree/download permissions with inheritance, access lists, collection permissions; calculated effective permissions S16 S22.
• Download agreements (localised terms of use scoped to classifications and user groups, acceptance tracked) S16 S21.
• Digital rights management ("advanced DRM", asset-level granular rights) S46 S47; FADEL Rights Cloud connector S56; expiring content handled with rules and notifications S29 S36.
• Watermarks (images; video watermarking added May 2026) and image overlays applied by rules S16 S21 S67.
• Audit trail of changes and downloads per record S16.
• Regulated-industry tooling: FINRA submission, FDA Form 2253 generation, job-code generation, compliance attestation forms (marketplace items by Aprimo), claims/reference management in Productivity S49 S56.
• Retention policies: Unknown.

Distribution & delivery

• Public CDN links with URL transformations; public URL pattern known before caching; recommended for CMS, commerce and e-mail S36 S46.
• Download orders (async with transformations, or sync) and shared download links (expiry, e-mailed, optional verification code, revoke, download tracking) S16 S21.
• Renditions (presets, auto-resizing), crops (manual, automatic, AI) and video trims S12 S46.
• Content Selector (embeddable asset picker) and QuickConnect browser extension / QuickConnect extensions for many CMS, commerce and marketing tools S37 S46 S56.
• Personalization of websites using DAM assets (separate product) S50.
• Templating: "Workflows, Annotations, and Templating" listed in the DAM package; details Unknown S46.

Video & rich media

• Video trims and renditions (e.g. social formats), video summary and speech-to-text, video watermarking; subtitles and stills stored as additional files S12 S21 S46 S67.
• Video platform connectors: Brightcove, Vimeo S56. Streaming format and player: Unknown.
• 3D and "prompts" listed as manageable asset types S46.

Analytics & reporting

• Analytics API / content insights: downloads, views (content workspace and brand portals), public-link impressions, plays, engagement, "zero views/downloads" type measures, by record, user, group, collection, date S33; Power BI connection guide S34.
• Content Intelligence: engagement-to-conversion and revenue analytics, content gap detection (separate product) S51.
• PM reporting: report designer, Reporting API, scheduled report distribution, Crystal Reports S34.
• Advanced Insights and Tableau / SSRS connectors on the marketplace S56.

Administration

• Environments: production and sandbox per region S43; configuration moved between environments with an open-source tool S38.
• Admin surfaces: DAM UI settings plus an Admin/System Studio for advanced configuration (rules, settings, field management) S11 S29; modernised administration experience (May 2026) S67.
• Settings API (system/user/group settings, definitions, categories), translations, counters, search index and unique-key index management S16.
• User provisioning: DAM users are read via API (no create in the spec) S16; SSO supported, protocol Not public; SCIM Unknown.
• Multi-brand: search tabs, brand portals, classification- and group-scoped permissions S46 S67. Multi-tenant per customer: one tenant per environment S43.

Other Aprimo products (brief)