Storyteq is a SaaS content marketing platform (CMP) owned by the UK group Inspired Thinking Group (ITG). It combines a DAM with brand portals (Content Portal), creative automation for video, banner, social and print templates (Adaptation Studio), and briefing, review and approval workflows (Collaboration Hub). It started in Amsterdam in 2016 as Storymail, a personalised-video business. ITG bought a majority stake in 2021 and merged it with its own CanopyCloud DAM and workflow platform under the Storyteq name in 2022–2023.
Storyteq targets large multi-market brands that produce many local variants of campaign content. Its AI layer covers smart tagging, semantic search, AI translations and image transforms, Halo Intelligence (content recommendations based on performance data) and Agent Console (governed AI agents). Storyteq says it has been a Gartner Magic Quadrant Leader for DAM three years running and for content marketing platforms four years running; those reports are paywalled, so these are the vendor's claims. Public OpenAPI files cover a lightweight CMP API and the creative-automation render API.
Key facts
| Vendor / HQ | Storyteq is a brand and product of Inspired Thinking Group (ITG) Limited, the copyright holder on storyteq.com S40 S41. ITG headquarters: Fort Dunlop, Birmingham, United Kingdom S64. Storyteq was an Amsterdam-based company when ITG invested in 2021 S74; its legal entity then was Storyteq B.V. S62. Storyteq's current registered office is Not public |
|---|---|
| Founded | Storyteq: active "since 2016", per its archived 2021 About page S62. It started as Storymail, a small agency making personalised videos for brands, then moved to software S41 S62. Unverified Third-party databases give dates between 2014 and 2018. ITG: founded in 2009 by Simon Ward S75 |
| Ownership & funding | Storyteq is wholly part of ITG ("joined forces" with ITG in 2021) S41. Team ITG, then backed by Equistone, took a majority stake in June 2021 S74. Bridgepoint acquired a majority stake in ITG from Equistone on 2022-03-28; Equistone reinvested as a minority shareholder S72 S73. ITG described itself as "part of the Bridgepoint portfolio" in November 2025 S53. Deal amounts: Not public |
| Employees (approx.) | Storyteq: 300 people in 5 offices (UK, EU, US, New Zealand) S41. ITG group: 2,000+ people in 22 offices S64 S53 |
| Leadership (2026) | ITG: Andrew Swinand (CEO), John Kirk (Chief Strategy Officer), Steve Shaw (Chief Product & Technology Officer), Joaquim Lecha (Managing Director, Storyteq & Deployteq) S64. Former Storyteq CEO: Lennard Kooy (still CEO in 2023) S61 S75 |
| Product line-up | Storyteq CMP with three modules: Content Portal (DAM and branded portals), Adaptation Studio (creative automation) and Collaboration Hub (briefs, workflows, reviews) S22. Back end: LUMA, configured by Storyteq implementation teams in LUMA Admin S22. Sold as Storyteq Enterprise or Storyteq Professional, or as standalone Storyteq DAM, Storyteq Review, Storyteq CA and Storyteq Commerce Engine S42. AI: Halo Intelligence® and AgentConsole™ S51. Sister ITG products: ReviewStudio (online proofing) and Deployteq S40 S61 |
| Deployment & hosting regions | Multi-tenant SaaS. Agent Console runs on Google Cloud (GKE, Cloud SQL, Cloud Storage) S16. The webhook service uses GCP Secret Manager S7. The v4 API has regional hosts in europe-west1 and us-east4 S18. The status page has APAC, Europe and US pages S37. Customer-selectable data residency: Not public |
| Notable customers (public references only) | Heineken (case study: 40% lower content production costs, 160 countries; vendor claim) S40 S41. Logos and press mentions: Nestlé, KFC, BMW, Sky S40; Microsoft, Samsung, Haleon S53. Superside and Pokerstars are named in a vendor blog S60 |
Positioning
- Category. Storyteq calls itself "the only AI-powered Content Marketing Platform" combining strategic intelligence, DAM, creative automation and production workflows S40. Its DAM and CMP products share the same core architecture S51 S52.
- Use cases. The main use cases are local self-service campaign adaptation, brand compliance across markets, faster campaign rollouts and lower content production costs S40. Industry pages cover entertainment, FMCG, retail, fitness and agencies S40.
- Services attached. ITG also sells creative and production services. Storyteq's Platform Services team builds templates for customers S50 S63.
- Implementation. Storyteq says setup starts "from just 8 weeks" (FAQ); the pricing page says "from as little as 2 weeks" S43 S42 Unverified (the two pages disagree).
- Competitors. Gartner places Storyteq in both the DAM and CMP Magic Quadrants, where it meets Adobe, Aprimo and Sitecore. Storyteq says it is the only vendor that Gartner names a Leader in both S60 (vendor claim). Storyteq also lists other DAMs (Bynder, Frontify, Brandfolder, Acquia DAM, OpenText) as content sources it connects to S48.
Pricing & licensing
| Edition | What it includes | Price |
|---|---|---|
| Storyteq Enterprise | All modules: Strategy & Planning, Briefing & Workflows, Reviews & Approvals, Creative Automation, Commerce Engine, Asset Management, Share & Distribute, Analytics & Reporting, Halo Intelligence, Agent Console AI S42 | Price on application |
| Storyteq Professional | Preconfigured setup: Briefing & Workflows, Reviews & Approvals, Creative Automation, Asset Management, Share & Distribute, Analytics & Reporting. Not included: Strategy & Planning, Halo Intelligence, Agent Console AI S42 | Price on application |
| Standalone | Storyteq DAM™, Storyteq Review™, Storyteq CA™, Storyteq Commerce Engine™, also available as add-ons S42 | Quote |
- Price drivers: markets, volumes, workflows and integrations. Licences are sold by broad user tiers, not per named user, so one licence can cover internal teams, agencies and partners S42.
- Cost structure: a one-off implementation fee plus an annual recurring licence S42.
- Trial: no free trial; demo on request S43.
- Actual prices: Not public.
Security & compliance
- Certifications: ITG states that the whole group complies with ISO/IEC 27001:2022 "with no exemptions or exclusions" and shows an LRQA certification badge. The scope is the ITG group, not a Storyteq-specific statement S65. ITG also lists ISO 50001, ISO 14001 and SA 8000 S65. SOC 2: Not public (none found).
- Policies: ITG publishes PDF summaries of its information-security policies (access control, backup, business continuity, cryptography, incident response, secure development, vulnerability management and others) S65.
- SSO & MFA: users can sign in with Storyteq credentials or their organisation's SSO provider S23. The glossary names Azure AD and Okta as example identity providers S22. Storyteq CMP uses Keycloak; clients on the older LUMA sign-in are being migrated S4. Supported federation protocols (SAML, OIDC) for customer IdPs: Not public. Authenticator-app MFA for e-mail/password sign-ins since 2026-10-09 S21.
- Hosting: Google Cloud S16 S7. Encryption at rest and in transit is documented for Agent Console S16. Data-residency commitments: Not public.
- Audit: "full audit trails" on reviews and approvals S46. ITG says Storyteq keeps each asset's full history in a "tamper-resistant log" S52 (vendor claim; no technical documentation found).
- AI processing: Agent Console models (Google Gemini and Anthropic Claude) run through Vertex AI, which may process requests in any region S16.
- Status page: incident.io, with regional pages S37.
Analyst & market recognition
All Gartner positions below are vendor claims; DAM Wiki has not seen the reports.
| Report | Date of report | Position (as stated by Storyteq) | Source |
|---|---|---|---|
| Gartner Magic Quadrant for Digital Asset Management Platforms | 2026-10-26 | Leader, third consecutive time | S51 S52 |
| Gartner Magic Quadrant for Content Marketing Platforms | 2026-04-02 | Leader, fourth consecutive year; "highest in Ability to Execute" | S56 |
| Gartner Magic Quadrant for Digital Asset Management Platforms | 2025-11-04 | Leader; "furthest in Completeness of Vision" | S54 S53 |
| Gartner Magic Quadrant for Digital Asset Management Platforms | 2025-01-06 | Leader (first DAM placement) | S55 |
| Gartner Magic Quadrant for Content Marketing Platforms | 2024 | Leader, second consecutive year | S57 |
| The Forrester Wave: Digital Asset Management Systems | Q1 2024 | Strong Performer | S57 |
- Storyteq's blog quotes ratings of 4.4/5 on G2 and 4.3/5 on Capterra S60. DAM Wiki could not check them on the review sites.
History
| Date | Event | Source |
|---|---|---|
| 2009 | Inspired Thinking Group founded by Simon Ward (Birmingham, UK) | S75 S72 |
| 2016 | Storyteq (first Storymail, a personalised-video agency) starts; it later moves from agency work to a SaaS platform | S62 S41 |
| 2021-06 | Team ITG (Equistone-backed) takes a majority stake in Amsterdam-based Storyteq to strengthen its CanopyCloud platform | S74 S41 |
| 2022-03-28 | Bridgepoint acquires a majority stake in ITG from Equistone, which keeps a minority stake | S73 S72 |
| 2022–2023 | CanopyCloud and Storyteq merge into one platform under the Storyteq name; Storyteq becomes ITG's technology brand (announced January 2023) | S75 |
| 2023-05-17 | ITG acquires ReviewStudio (online proofing), integrated into Storyteq | S61 |
| 2025-01 | First Leader placement in Gartner's Magic Quadrant for DAM (report dated 2025-01-06) | S55 |
| 2025-02 | ITG acquires PureRed (US), reaching 2,000+ employees | S71 |
| 2026-01-15 | Adobe Firefly Services added to Storyteq | S58 |
| 2026-04 | Agent Console and Halo Intelligence presented as the CMP's AI layer | S70 |
| 2026-10-28 | Storyteq announces a third Leader placement in Gartner's MQ for DAM | S51 |
Hosting regions3EU, US, APAC · SaaS
PricingQuote onlyquote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers)
ComplianceNone publishedSSO protocol not public