| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2012 | 2016 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Target market | Mid-market | Enterprise |
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| Hosting regions | US, EU | EU, US, APAC |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| SSO | SAML | Not public |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| Official MCP server | No | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://brandfolder.com/api/v4 | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | API key | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | Not public; HTTP 429 per API key | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | page-based (page/per, default 100, max 3,000) | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | none official (archived, incomplete PHP client for v4) |
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