Storyteq CMP has three modules on one back end (LUMA): Content Portal (DAM consumption layer and branded portals), Adaptation Studio (creative automation) and Collaboration Hub (briefs, projects, reviews). Platform Administration manages users, assets, taxonomy and configuration S22 S23. Deep configuration (domains, asset types, taxonomy, workflows) is done by Storyteq implementation teams in LUMA Admin, which customers cannot access S22. Where the public user documentation and the marketing pages differ, this page follows the documentation.
Ingestion & storage
- Web upload: administrators upload in Administration > Assets > Add Assets by drag and drop. At upload they set the asset type, availability dates, an admin-only folder, an upload label (batch name for later bulk edits) and optional immediate smart tagging S25. Admin access to Assets can be granted without full administration rights S25.
- Quarantine on arrival: new assets start in the Quarantined phase, hidden from end users until set to Active S25 S26.
- Other channels: "bulk upload" for onboarding S44. Sourcing connections import assets from third-party platforms (Administration > Connections > Sourcing) S27. The CMP V2 API can only add project resources from a URL; it has no bulk or binary upload S19. Desktop app or hot folders: Unknown (none documented).
- Formats and size (Adaptation Studio): images (PNG, JPG; TIFF, BMP and JPEG 2000 converted to PNG), video (MP4, MOV; WMV, AVI, MKV converted to MP4), audio (MP3; others converted), HTML5 banners, fonts, AI/INDD/PSD design files, Office documents and ZIP. 1 GB maximum per file; HEVC (H.265) not supported S29. A DAM-wide format list and size limit: Not public.
- Versioning: asset versions can be managed and reverted S43 S32. The Reversion action is limited to users with edit permission (2026-05-15) S21. "Auto-versioning" against duplicates S44. Exact-duplicate detection (Manage Duplicates) was added in October 2026 S59.
- Derivatives: downloads are served from transforms (derivatives) defined per asset type. A Passthru engine produces an identical copy, a Chaos engine changes DPI, size, format or colour space S19 S22.
- Storage / CDN: transformed images are served from a Storyteq CDN host (
cdn.assets.storyteq.com) S13. Underlying storage: Google Cloud S16.
Metadata & taxonomy
- Taxonomy: organisation-specific keyword categories ("genera" in the API), shown as drop-downs; used for brand, campaign, market, country, aspect ratio and similar dimensions S19 S33. Set up taxonomy before lenses S33.
- Types and fields: asset and project types carry their own fields, taxonomy, milestones, states and roles S19. Custom fields per type; free-text narratives (Description, Usage, and custom ones) S19.
- Domains: hierarchical containers (organisation, business unit, market). A user sees their domain and its children, never siblings or parents S19.
- Rights field: usage rights are free text; they do not restrict access S26.
- Bulk edit: keywords, descriptions and availability can be applied to an upload batch S25. Since 2026-05-15, search results can be exported as an asset data spreadsheet S21.
- XMP / IPTC / EXIF handling: Unknown (not documented publicly).
Search & discovery
- Descriptive (semantic) search by meaning across asset name, description and keywords; it can return related rather than literal matches S24. Search-bar widgets gained meaning-based search on 2026-10-26 S21.
- Keyword filters in a filter pane; filter by file extension (2026-09-21); default sort order and configurable filters per assets page (2026-10-20) S24 S21.
- One Search Bar across assets, templates and projects (2026-10-08) S21.
- Lenses: saved, rule-based views (type, file type, phase, keywords with all / any / none logic) that decide which assets appear on a portal page S19 S22.
- API search: fuzzy or exact clauses on name, keyword, field, metadata and tag, plus faceted "complex filters" with counts S19.
- Visual or similarity search: Unknown (not documented).
AI capabilities
| Capability | Status | Source |
|---|---|---|
| Smart Tagging: AI description plus keywords matched to the customer's own taxonomy; run by administrators or at upload | Available | S24 S25 |
| Smart Tagging covers scenes, objects, text and voice transcripts | Available (vendor page) | S47 S44 |
| Descriptive search (semantic) | Available | S24 |
| AI Translations: 60+ languages; dialect-aware English variants (British, American, Canadian, Australian, New Zealand) added October 2026 | Available | S47 S59 |
| AI Resizer in Adaptation Studio: new layouts for new sizes | Released October 2026 | S59 |
| AI image transforms (DAT): remove background, generative expand (max 3,999 px), replace background (feature flag) | Available | S14 S28 |
| Video automated reframing (DAT) | Behind a feature flag | S12 |
| Generative AI in templates: integrations with Google Gemini and Adobe Firefly | Available (vendor page) | S45 S58 |
| Halo Intelligence®: recommends assets and adaptations per audience and market from performance and campaign data | Enterprise edition only | S51 S42 S70 |
| AgentConsole™: governed AI agents; documented agents today are Briefing (creates a LUMA project from a chat) and Copywriting (with web search) | Enterprise edition only | S15 S42 |
| AI Brand Assistant, AI Content Aware Positioning, AI Briefing Coach | "Coming soon" | S47 |
Organization
- Collections: user-made groupings that do not move assets S22.
- Folders: used only for administration in LUMA; end users never see them. Keywords and types organise assets for users S19 S25.
- Portals (Content Portal): branded sites with pages, navigation, styling, CMS grids, carousels, tabsets and widgets; brand, help and analytics portals S32 S21. Group-level edit or view access per portal (2026-05-27) S21.
- Related & associated assets on the asset page (2026-09-07) S21 S59.
- Orders portal: browse, order, draft and track asset orders routed to supplier groups S32 S22.
Workflow & collaboration
- Collaboration Hub projects: typed projects with briefs, deliverables, resources, milestones, stages and roles. Briefs can be saved incomplete; deliverable lists and uploads can be locked by stage S21 S22.
- Workflows: processes, user transitions and states, also exposed in the CMP V2 API S19.
- Reviews (Review Studio): annotation, comments, approve/reject and version comparison S22. Marketing pages cover static artwork, video, 3D, HTML5 and live URLs, with audit trails S46. Proofing comes from ReviewStudio, acquired by ITG in 2023 S61.
- Start a project from DAM assets (2026-09-07) S21.
- Creative integrations: "Figma to Storyteq" plugin (Figma frames to Template Builder) and an Asset Picker plugin for Figma S30. An After Effects extension supports video templates S29.
- Agents: the Briefing agent creates projects; see AI capabilities.
Rights & governance
- Phases: Quarantined, Active, Expired S19.
- Availability windows: start and end dates; expired assets leave the portal automatically without deletion S26. Role permissions can show assets outside their window S26.
- Approval gating: workspaces requiring approval block downloads of unapproved digital adaptations (2026-08-03) S21.
- Permissions: roles and groups, with role presets S33. Each asset action in administration has its own permission (2026-05-06) S21. Domain hierarchy isolates markets S19.
- Brand control: brand-locked templates (fixed vs flexible elements) S45 S43.
- Watermarking, embargo, retention policies: Unknown (not documented).
- Audit trail: "full audit trails" on reviews S46. Asset-level audit log details: Not public.
Distribution & delivery
- Shares: time-limited collections sent to internal users or external guests by link; open and close at a set date and time (2026-09-29); shares can be deleted S22 S21.
- Public assets: assets can be made public; integrations that link to assets use non-expiring public URLs S32 S8.
- Dynamic Asset Transformations (DAT): request-time image transforms by URL (resize, crop, rotate, padding, quality, colour adjustments) and output to JPEG, PNG, GIF, WebP, TIFF, AVIF or JP2 S13. Also available as an embeddable editor S12.
- Templating (Adaptation Studio): master templates for image, video (MP4), HTML5 banners (Google Ads, Campaign Manager, Adform, generic) and print. After Effects templates output MP4, MOV, WMV, MXF, stills or GIF S29. Batch creation by CSV, API or batch tool S60.
- Publishing to channels: push to social and ad platforms through Connections > Uploading S27 (list on the Integrations page).
- Commerce Engine: promotional assets with real-time pricing, product data and geo-targeted offers S45.
Video & rich media
- Video templates: swap scenes, products, sound and duration; modular scenes; fallback still rendered per video adaptation S22 S45.
- Formats: MP4/MOV input; HEVC not supported S29.
- Review: video feedback in Review Studio S32.
- Streaming, subtitles, transcription: voice transcripts feed Smart Tagging S47. Adaptive streaming and subtitle management: Unknown.
- 3D: annotation of 3D in reviews S46. 3D asset handling in the DAM: Unknown.
Analytics & reporting
- Analytics portal configurable in Content Portal S32.
- Content usage tracking and filtering S60. Halo Intelligence adds performance insights and predicted performance (Enterprise) S44 S42.
- Real-time dashboards of job status and work in progress (Collaboration Hub) S46.
- Agent Console usage reports for client admins S15.
- Export: asset data spreadsheet S21; project fields as PDF (2026-07-21) S21.
Administration
- Platform Administration: single interface for users, groups, roles, assets, taxonomy, lenses, templates and channel connections S23 S33. Users are created there and synchronised to the other applications S23.
- SSO & MFA: organisation SSO; authenticator-app MFA S23 S21.
- SCIM provisioning: Unknown (not documented).
- Multi-brand / multi-market: hierarchical domains; multiple sites per domain with different lenses S19.
- Environments: API client IDs and hosts exist for dev, UAT and production (
cmp-v2-<dev|uat|prd>) S19 S9. Whether customers get a sandbox tenant: Not public. - Configuration split: customers configure portals, users and taxonomy. Storyteq teams configure domains, types and workflows in LUMA Admin S22.