Brandfolder

Positioning

• Positions itself as a DAM for "organizations of any size", emphasising ease of use ("the world's most intuitive DAM" — vendor claim) S79. Smartsheet framed the 2020 acquisition as adding content management to its work-automation platform, citing retailers, technology, CPG, professional sports, media companies and agencies as users S86.
• Differentiators pitched by the vendor: brand portals/Brandguides, Smart CDN with on-the-fly transforms, Brand Intelligence auto-tagging and video AI, Content Automation templates, and native links to Smartsheet (panel, Workspace task sync, Insights to sheets) S51 S62 S69 S70 S82.
• Market perception: CMSWire describes Smartsheet + Brandfolder as a DAM tied to project/campaign management and classifies it as a Forrester Q1 2026 "Contender" alongside Frontify, Papirfly, Hyland Nuxeo and Canto S94.
• Historic analyst/review signals cited by the vendor: G2 "market momentum leader" in DAM (2020) S86; #1 on G2's DAM grid for 18 consecutive quarters through summer 2022 S89 (vendor claims, not independently checked).
• Typical use cases documented: brand portals for partners and agencies, embedding assets on websites/email via CDN, syncing assets to CMS/e-commerce/sales-enablement tools, templated local marketing production S51 S55 S69 S81.

Pricing & licensing

• No prices are published; the pricing page asks for a demo/quote S80. Plan names seen in vendor sources: Core (also referred to as Basic), Premium, Enterprise S59 S80.
• Premium lists asset analytics, document intelligence (OCR), bulk management, SAML SSO, publish/expiration controls and video AI; Enterprise adds custom automation, granular permissions, multi-team/brand controls, enterprise creative tooling, the Insights Data Connector and vanity URLs S80.
• Other plan-gated items documented in the Help Center: monthly reports on Premium/Enterprise S32; SFTP ingestion on Enterprise (or with purchased migration services on Core/Premium) S59; approvals are a paid feature S36; view-only assets depend on plan S61.
• Consumption-based elements: annual Smart CDN bandwidth and hit allowances with true-up (overage billed per extra 1 TB or 100M hits at the full annual amount) S53; video-streaming minutes S57; admin and collaborator seat limits per organization, allocable per Brandfolder S31.
• Onboarding: "Ingestion Assistance" (migration help, up to 3 rounds, typically 2–3 weeks) is included from the Guided+ onboarding package upward S85.
• API access: no separate API SKU is published; whether every plan includes API keys is Not public.
• Free trial: none advertised S80.

Security & compliance

• SOC 2 Type 2 audit completed; ISO/IEC 27001 compliant (Brandfolder-specific statements) S26. Smartsheet-level certifications (ISO 27017/27018/27701, FedRAMP for Smartsheet Gov) exist, but their scope over Brandfolder is Unknown.
• Infrastructure: Google Cloud Storage, data replicated across three availability zones, 99.99% object availability / 11-nines durability (as provided by GCS), PostgreSQL with point-in-time recovery and a standby replica; AES-256 at rest, HTTPS/TLS in transit; bcrypt password hashing S26.
• SSO: SAML 2.0 with any IdP (Azure/Entra, Okta, OneLogin, ADFS, Google); default permission level per organization/Brandfolder/collection for SAML users; teams SAML attribute mapped to access by Brandfolder support from a customer spreadsheet S27. Entra ID gallery app supports IdP-initiated SSO and just-in-time provisioning S30. SCIM provisioning is not documented — Unknown.
• Access controls: Public / Private / Stealth privacy, request-access flows, domain allowlists, Guest Passkey (≥ 12 characters, default 1-year expiry, up to 10 years) S64.
• Audit: per-asset history log (180 days, Owners/Admins, not downloadable) S35; events feed S34; monthly CSV reports including user last-active date S32; no organization-level admin audit log was found (Unknown).
• AI data use: no statement on model training found on the Brand Intelligence page S82 — Not public.

Analyst & market recognition

History