| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Pimcore GmbH |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | Austria (Salzburg) |
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| Founded | 2012 | 2013 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | independent (venture-backed; Series B led by Nordwind Growth, 2022) |
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| Target market | Mid-market | Mid-market, enterprise |
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| Deployment | SaaS | On-premise, Private cloud, PaaS |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers |
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| Public pricing | No | Yes |
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| SSO | SAML | OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice |
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| API style (overview) | REST | REST, GraphQL, webdav |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | Yes | YesDatahub Webhooks, Enterprise edition only |
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| Official MCP server | No | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups |
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| API base URL | https://brandfolder.com/api/v4 | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api |
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| API styles | REST | REST, GraphQL, WebDAV |
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| Authentication | API key | API key, Session login, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static |
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| Rate limit | Not public; HTTP 429 per API key | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented |
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| Pagination | page-based (page/per, default 100, max 3,000) | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | none official (PHP API in-process; Studio UI SDK for plugins) |
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