| Vendor | MediaValet Inc. | Pimcore GmbH |
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| HQ | Canada (Vancouver, BC; US HQ Menlo Park, CA) | Austria (Salzburg) |
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| Founded | 2010 | 2013 |
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| Ownership | PE-backed (STG, acquired 2024-04-02; delisted from TSX) | independent (venture-backed; Series B led by Nordwind Growth, 2022) |
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| Target market | Mid-market | Mid-market, enterprise |
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| Deployment | SaaS | On-premise, Private cloud, PaaS |
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| Pricing model | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers |
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| Public pricing | No | Yes |
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| SSO | SAML, OIDC | OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001, HIPAA | None published |
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| Analyst coverage | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice |
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| API style (overview) | REST | REST, GraphQL, webdav |
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| Webhooks (overview) | Yes | YesDatahub Webhooks, Enterprise edition only |
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| Official MCP server | No | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups |
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| API base URL | https://api.mediavalet.com | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api |
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| API styles | REST | REST, GraphQL, WebDAV |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 password, API key | API key, Session login, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static |
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| Rate limit | Daily request quota on Developer Plan, higher on Enterprise; figures not public | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented |
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| Pagination | offset/count query params (count default 50); TotalRecordsFound in envelope | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) |
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| Webhooks (API) | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt |
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| API spec | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint |
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| Official SDKs | None official (C# upload sample on GitHub) | none official (PHP API in-process; Studio UI SDK for plugins) |
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