| Vendor | Canto | MediaValet Inc. |
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| HQ | USA (Atlanta, GA) | Canada (Vancouver, BC; US HQ Menlo Park, CA) |
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| Founded | 1990 | 2010 |
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| Ownership | PE-backed (JMI Equity) | PE-backed (STG, acquired 2024-04-02; delisted from TSX) |
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| Hosting regions | US, EU, Canada, Australia | Not public |
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| Pricing model | quote-only packages (4 tiers) + paid add-ons | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) |
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| SSO | SAML | SAML, OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001, HIPAA, TX-RAMP | SOC 2 Type 2, ISO 27001, HIPAA |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Strong Performer | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | UI only | Yes |
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| Official MCP server | YesProduct Hub MCP — PIM data only, no DAM MCP | No |
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| API base URL | https://{tenant}.{region}/api/v1 | https://api.mediavalet.com |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials | OAuth 2.0 authorization code, oauth2-password, API key |
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| Token lifetime | Access 30 days; refresh 365 days, rotated; no refresh for client_credentials | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published |
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| Rate limit | Per endpoint, 50-1,000 req/min by level; HTTP 429 | Daily request quota on Developer Plan, higher on Enterprise; figures not public |
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| Pagination | offset (start/limit, max 1,000); marker on reports; page on users | offset/count query params (count default 50); TotalRecordsFound in envelope |
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| Webhooks (API) | Admin UI only, 14 event types, no retries (Product Hub: API-managed) | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid |
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| API spec | OpenAPI 3.0.1 (11 files) + Postman collection | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths |
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| Official SDKs | None official (JS sample; community PHP clients) | None official (C# upload sample on GitHub) |
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