MediaValet is a cloud-only (SaaS) digital asset management platform built exclusively on Microsoft Azure, developed from 2010 inside the Vancouver photography firm VRX Studios and run as MediaValet Inc. since 2014. It targets marketing, creative and communications teams from mid-size organizations to enterprises, with an emphasis on unlimited users in every contract, AI search (Smart Image Search, audio/video intelligence, face recognition), branded and "Experience" portals (from the 2025 Beam acquisition) and Unify, its framework for embeddable integrations. Formerly listed on the TSX, it has been owned by the private-equity firm STG since April 2024.
Key facts
| Vendor / HQ | MediaValet Inc.; Canadian headquarters at 990 Homer Street, Vancouver (BC), US headquarters in Menlo Park (CA) S86. President & CEO Rob Chase (since 2023-02-28, succeeding founder David MacLaren) S139 S86 |
|---|---|
| Founded | Product developed from 2010 by VRX Studios to manage its own media S140 S141; MacLaren states MediaValet was first built on Azure "back in 2010" S133. Listed company VRX Worldwide renamed MediaValet Inc. (TSX-V: MVP) in October 2014 S140. Founding year of the original VRX entity: Unknown |
| Ownership & funding | Private, PE-owned: acquired by River Acquisition Corp., an affiliate of STG, on 2024-04-02 for C$1.71 per share (≈C$80M equity value), followed by delisting from the Toronto Stock Exchange S137 S138. No later change of control found (searched 2026-10-01) |
| Employees (approx.) | Not public (no vendor figure found) |
| Product line-up | MediaValet DAM (library, categories, collections, AI, video, CDN links, Branded Portals, reports) S86 S90; Experience Portals (brand centers, from Beam) S126 S98; MediaValet Proofing (powered by PageProof) S129 S55; MediaValet Templating (powered by Marq) S130 S56; Face Recognition and Audio/Video Intelligence S131 S45; Cold Storage S51; MediaValet Direct desktop uploader S36; Cloud Connector migration tool S67; Unify integrations and Asset Picker S90 S1 |
| Deployment & hosting regions | Multi-tenant SaaS on Microsoft Azure only; no on-premise option S93. Customers pick the Azure geography where assets are stored; geo-redundant (GRS) storage, six copies across two locations S88. Marketing copy cites "61" Azure data-centre regions S86 S137; the list of regions actually offered is Not public |
| Notable customers (public references only) | Case studies and quotes: Experian, The Chosen, Fred Rogers Productions, Jackie Robinson Foundation, Ultradent, University of Wollongong, Art Bridges, CBIZ, WTW, West Monroe S88 S91 S94 S97 S98. Customer counts: "nearly 500" (2023-02) S139; "more than 500" and 70,000+ end users (2024-01) S137; "over 600" (2024-10) S128; "over 700" (2025-06) S126 S99 Unverified vendor figures, rising over time |
Positioning
- Positions itself as an enterprise DAM for marketing and creative teams that should be the "single source of truth" for brand, campaign and product assets S97 S86.
- Differentiators the vendor pushes: unlimited users and permission groups in every contract, "no forced tiers" S87; Azure-native security and certifications ("#1 in DAM security", SecurityScorecard A rating — vendor claims) S88; "Actionable AI" embedded at upload S91; Experience Portals for brand centers S126; Unify, a framework of pre-built "packaged business capabilities" (Asset Picker etc.) that partners embed instead of coding against the raw API S90 S1; unlimited 24/7 support S86 S93.
- Segments: dedicated pages for higher education, nonprofit, manufacturing, media & entertainment, healthcare, finance, government, retail, hospitality, real estate, energy/utilities and agencies; a separate mid-market page and an SMB page also exist S86 (site navigation, 2026-10-01).
- Competitors as the vendor frames them: MediaValet publishes comparison pages against Acquia DAM, AEM Assets, Air, Aprimo, Brandfolder, Bynder, Canto, Cloudinary, Frontify, Orange Logic and PhotoShelter, plus SharePoint, Dropbox, Google Drive and OneDrive S86 S97. Independent analyst positioning: see below.
Pricing & licensing
- Quote-only; no price list. Pricing is built per customer configuration: storage, modules (portals, AI, integrations), implementation/migration and support are named as drivers; users are unlimited S87 S93.
- Prices quoted in USD; invoicing available in CAD, AUD and EUR. Most popular package: 1 TB of storage S93.
- Add-ons sold separately (examples): Face Recognition (annual add-on at launch) S131; 3D Preview for Autodesk ("add to your service package") S74; Cold Storage (early-retrieval penalty under 90 days) S51; integrations "at various price points", some included, some add-ons, with per-integration seats managed under Integration Licenses S90 S68.
- Trial: the FAQ mentions a free sandbox account with full functionality, arranged via sales S93.
- API access: the Developer Plan is included in the MediaValet subscription; the Enterprise Plan (higher volume, webhooks, test library) is arranged through the account manager S21 S6.
- Professional services: onboarding/governance packages, hour bundles, bespoke packages S101.
- Procurement through the Microsoft Azure Marketplace (transactable offer, eligible for MACC) since 2021-11-02 S133.
Security & compliance
- SOC 2 Type II and ISO 27001 (first ISO 27001 certification and SOC 2 re-certification announced 2024-06-26) S127 S89; GDPR and HIPAA compliance claimed on the Trust Center S89; the security page also lists CCPA, PIPEDA, FERPA and the EU AI Act S88. Reports are behind the Vanta Trust Center (see Sources → Not accessible).
- Encryption TLS 1.2 in transit and AES-256 at rest; geo-redundant Azure blob storage; 99.9% uptime commitment; 11-nines durability claim S88.
- SSO: SAML 2.0 and OIDC (Entra ID, Okta, Google, OneLogin, PingFederate, Shibboleth, Duo, Auth0…), several identity providers on one library, group mapping via "Authorization Rules"; set up with MediaValet Support and tested on a staging URL first S60 S61 S62. Local (non-SSO) logins remain available for external users S144.
- MFA for non-SSO users via Microsoft or Google Authenticator S63.
- Audit logs of asset operations are advertised S88; asset History tab records approvals S29.
- Accessibility: WCAG 2.1 AA claimed S86 S100.
- SCIM provisioning: none found; bulk user creation is done by the Customer Success team from a CSV S80.
Analyst & market recognition
- G2: MediaValet says it was named a Leader in G2's Digital Asset Management Grid Report for Spring 2026 S96 (vendor claim, not checked on G2).
- IDC MarketScape: Worldwide Intelligent DAM 2024 — a search engine summary lists MediaValet among covered vendors, but the IDC document is paywalled; inclusion and position are Unverified unverified.
- Gartner Magic Quadrant for DAM (2025) and Forrester Wave DAM Systems (Q1 2026): no evidence of MediaValet inclusion was found (Unknown).
History
| Date | Milestone |
|---|---|
| 2010-11-02 | VRX Studios launches MediaValet, a cloud DAM on Windows Azure built first for its own hospitality imagery S141 S140 |
| 2014-10-15 | VRX Worldwide completes its name change to MediaValet Inc.; TSX-V symbol VRW → MVP S140 |
| 2020-10-20 | CreativeSPACES Remote Edition (desktop-to-cloud creative workflow) launched S135 |
| 2021-06-14 | Shares begin trading on the Toronto Stock Exchange (graduation from TSX-V) S142 |
| 2021-11-02 | Transactable offer on the Microsoft Azure Marketplace S133 |
| 2023-02-28 | Rob Chase becomes President & CEO; founder David MacLaren departs S139 |
| 2023-07-19 | Face Recognition add-on launched S131 |
| 2023-09-05 | Rebrand and new website ("HotDAM!") S132 |
| 2024-01-24 | Definitive agreement to be acquired by an affiliate of STG (C$1.71/share) S137 |
| 2024-04-02 | Acquisition by STG affiliate completed; TSX delisting S138 |
| 2024-05-01 | MediaValet Templating (powered by Marq) S130 |
| 2024-06-26 | SOC 2 Type II and ISO 27001 audits completed; Trust Center launched S127 |
| 2024-09-18 | MediaValet Proofing (powered by PageProof) S129 |
| 2024-10-22 | "New Experience" user interface S128 |
| 2025-06-11 | Acquisition of Beam Brand Center from Monigle → Experience Portals S126 |
| 2026-07-20 | Native Asana integration built on Unify S125 |
| 2026-09-08 | Custom Homepage S124 |
Hosting regions—Not public · SaaS
PricingQuote onlyquote-only custom configuration (unlimited users; driven by storage, modules, integrations)
ComplianceSAML · OIDC SSO