| Vendor | Aprimo | MediaValet Inc. |
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| HQ | USA (Chicago, IL) | Canada (Vancouver, BC; US HQ Menlo Park, CA) |
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| Founded | 1998 | 2010 |
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| Ownership | PE-backed (Marlin Equity Partners) | PE-backed (STG, acquired 2024-04-02; delisted from TSX) |
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| Target market | Enterprise | Mid-market |
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| Hosting regions | US, EU, Australia | Not public |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) |
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| SSO | Not public | SAML, OIDC |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | SOC 2 Type 2, ISO 27001, HIPAA |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) |
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| OpenAPI spec | Yes | Partial |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://api.mediavalet.com |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 authorization code, oauth2-password, API key |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Daily request quota on Developer Plan, higher on Enterprise; figures not public |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset/count query params (count default 50); TotalRecordsFound in envelope |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | None official (C# upload sample on GitHub) |
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