| Vendor | Aprimo | Keepeek SAS (Papirfly group) |
|---|
| HQ | USA (Chicago, IL) | France (Paris) |
|---|
| Founded | 1998 | 2008 |
|---|
| Ownership | PE-backed (Marlin Equity Partners) | subsidiary of Papirfly Group (majority-owned by Verdane) |
|---|
| Deployment | SaaS | SaaS, On-premise |
|---|
| Hosting regions | US, EU, Australia | EU |
|---|
| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only (by solutions chosen + company size), 12-month contracts, optional modules |
|---|
| SSO | Not public | SAML, OIDC |
|---|
| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | None published |
|---|
| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Forrester Wave DAM Systems Q1 2026: parent Papirfly rated Contender (Keepeek not named) |
|---|
| Webhooks (overview) | Yes | Custom |
|---|
| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | Nonot yet publicly documented |
|---|
| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://{tenant}.keepeek.com/api |
|---|
| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | Basic auth, JWT |
|---|
| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | JWT lifetime set by client (exp; sample 60 s); no refresh; max Not public |
|---|
| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public |
|---|
| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | page-based (page/size, default 20; max Not public) |
|---|
| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | Not in the documented API; possible via custom scripts |
|---|
| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | Swagger 2.0 (per instance, /api/doc/swagger.json) |
|---|
| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | None server-side; Keepicker web component (official) |
|---|