| Vendor | Aprimo | IntelligenceBank Pty Ltd |
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| HQ | USA (Chicago, IL) | Australia (Melbourne, VIC) |
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| Founded | 1998 | 2009 |
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| Ownership | PE-backed (Marlin Equity Partners) | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) |
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| Target market | Enterprise | Mid-market to enterprise (regulated industries) |
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| Deployment | SaaS | SaaS, Private cloud |
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| Hosting regions | US, EU, Australia | US, Canada, UK, Australia |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually |
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| SSO | Not public | SAML |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | G2 Leader, Digital Asset Management (vendor claim) |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | Noonly a documentation-lookup MCP server on GitHub |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, OAuth 2.0 client credentials |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | sid: user session length; OAuth access token 15 min (Beta) |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | 600 calls/min per user (1,800 in collection overview); call allowance per site |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset in path: .limit(offset,n), n max 100, default 10; count returned |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | None documented; Zapier app triggers (21) as workaround |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | None official; npm UI component libs for integrations; doc-only MCP server repo |
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