| Vendor | Bynder | IntelligenceBank Pty Ltd |
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| HQ | Netherlands (Amsterdam) | Australia (Melbourne, VIC) |
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| Founded | 2013 | 2009 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) |
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| Target market | Enterprise | Mid-market to enterprise (regulated industries) |
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| Deployment | SaaS | SaaS, Private cloud |
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| Hosting regions | EU, US, Japan | US, Canada, UK, Australia |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually |
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| SSO | SAML, OIDC | SAML |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | G2 Leader, Digital Asset Management (vendor claim) |
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| OpenAPI spec | Partial | No |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | Noonly a documentation-lookup MCP server on GitHub |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | session, OAuth 2.0 client credentials |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | sid: user session length; OAuth access token 15 min (Beta) |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | 600 calls/min per user (1,800 in collection overview); call allowance per site |
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| Pagination | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor | offset in path: .limit(offset,n), n max 100, default 10; count returned |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | None documented; Zapier app triggers (21) as workaround |
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| API spec | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | None official; npm UI component libs for integrations; doc-only MCP server repo |
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