| Vendor | Brandworkz Ltd | Bynder |
|---|
| HQ | UK (London) | Netherlands (Amsterdam) |
|---|
| Founded | 1997 | 2013 |
|---|
| Ownership | subsidiary of Spinakr Solutions LLC (USA) | PE-backed (Thomas H. Lee Partners, majority since 2023) |
|---|
| Target market | Mid-market to enterprise | Enterprise |
|---|
| Hosting regions | EU, US | EU, US, Japan |
|---|
| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | quote-only modular packages (DAM core + add-on modules) |
|---|
| SSO | SAML | SAML, OIDC |
|---|
| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS |
|---|
| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader |
|---|
| OpenAPI spec | No | Partial |
|---|
| Webhooks (overview) | Unknown | Yes |
|---|
| Official MCP server | No | YesBynder MCP — asset search + CX User Community guidelines |
|---|
| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) |
|---|
| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key |
|---|
| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | Access 1 h; refresh token does not expire; permanent tokens never expire |
|---|
| Rate limit | Not public | 4,500 requests per 5 min per public IP (HTTP 429) |
|---|
| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor |
|---|
| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing |
|---|
| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file |
|---|
| Official SDKs | none official; assetInsert JS examples on GitHub | JS/Node, Python, PHP, Java, C# (official) |
|---|