| Vendor | Bynder | ImageKit Private Limited (India), with US subsidiary ImageKit Inc |
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| HQ | Netherlands (Amsterdam) | India (New Delhi); US entity in Newark, Delaware |
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| Founded | 2013 | 2016 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | independent, privately held (no external funding round disclosed) |
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| Target market | Enterprise | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits |
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| Hosting regions | EU, US, Japan | US, Canada, EU, in, sg, Australia |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans |
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| Public pricing | No | Yes |
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| SSO | SAML, OIDC | SAML |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | ISO 27001, SOC 2 Type 2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Not public |
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| OpenAPI spec | Partial | Yes |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | Basic auth, API key, JWT, OAuth 2.0 PKCE |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited |
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| Pagination | offset (page/limit, max 1,000; page×limit ≤ 100,000); cursor beyond that; UUID cursor (/api/1); Analytics cursor | offset (skip/limit, max 1,000) on file listing; cursor on tag listing |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints |
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| API spec | OpenAPI 3.x fragments per reference page (237 ops) + Postman; no full file | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android |
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