| Vendor | ImageKit Private Limited (India), with US subsidiary ImageKit Inc | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | India (New Delhi); US entity in Newark, Delaware | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Ownership | independent, privately held (no external funding round disclosed) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Target market | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits | Enterprise |
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| Hosting regions | US, Canada, EU, in, sg, Australia | EU, US, APAC |
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| Pricing model | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| Public pricing | Yes | No |
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| SSO | SAML | Not public |
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| Certifications | ISO 27001, SOC 2 Type 2 | None published |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| Official MCP server | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | Basic auth, API key, JWT, OAuth 2.0 PKCE | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | offset (skip/limit, max 1,000) on file listing; cursor on tag listing | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android | none official (archived, incomplete PHP client for v4) |
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