| Vendor | Frontify AG | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | Switzerland (St. Gallen) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2013 | 2016 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Hosting regions | US, EU | EU, US, APAC |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| SSO | SAML, OIDC | Not public |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Yes |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://{tenant}/graphql | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | none official (archived, incomplete PHP client for v4) |
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