| Vendor | Sitecore (Sitecore Corporation A/S) | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2001 | 2016 |
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| Ownership | PE-backed (EQT) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Hosting regions | Not public | EU, US, APAC |
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| Pricing model | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| SSO | SAML, OIDC, WS-Federation | Not public |
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| Certifications | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| API style (overview) | REST, GraphQL | REST |
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| OpenAPI spec | Partial | Yes |
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| Webhooks (overview) | UI only | Yes |
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| Official MCP server | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://{tenant}.sitecorecontenthub.cloud/api | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| API styles | REST, GraphQL | REST |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | .NET Web Client SDK, JavaScript SDK, ch-cli (official) | none official (archived, incomplete PHP client for v4) |
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