| Vendor | Brandworkz Ltd | Sitecore (Sitecore Corporation A/S) |
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| HQ | UK (London) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 1997 | 2001 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | PE-backed (EQT) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Hosting regions | EU, US | Not public |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML | SAML, OIDC, WS-Federation |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | Unknown | UI only |
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| Official MCP server | No | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Not public | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | none official; assetInsert JS examples on GitHub | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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