| Vendor | Pimcore GmbH | Sitecore (Sitecore Corporation A/S) |
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| HQ | Austria (Salzburg) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2013 | 2001 |
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| Ownership | independent (venture-backed; Series B led by Nordwind Growth, 2022) | PE-backed (EQT) |
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| Target market | Mid-market, enterprise | Enterprise |
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| Deployment | On-premise, Private cloud, PaaS | SaaS |
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| Pricing model | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| Public pricing | Yes | No |
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| SSO | OIDC | SAML, OIDC, WS-Federation |
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| Certifications | None published | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST, GraphQL, webdav | REST, GraphQL |
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| Webhooks (overview) | YesDatahub Webhooks, Enterprise edition only | UI only |
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| Official MCP server | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST, GraphQL, WebDAV | REST, GraphQL |
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| Authentication | API key, Session login, OAuth 2.0 PKCE, Personal token | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | none official (PHP API in-process; Studio UI SDK for plugins) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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