Marketplace / app directory
- Sitecore Marketplace (SitecoreAI / Cloud Portal): custom (private) and public apps built with the Marketplace SDK; extension points are Standalone (Cloud Portal home page) and SitecoreAI surfaces (full screen, Page builder context panel, custom field) — no Content Hub-specific extension point is documented S97. Public apps require Sitecore approval before being listed in the public Marketplace (
portal.sitecorecloud.io/marketplace) for all SitecoreAI organisations; the developer maintains and hosts the app S142. - In-product extensibility of Content Hub itself: external (React) UI components, scripts, triggers/actions, OAuth clients S43 S44 S130.
- The product page claims 57+ pre-built integrations S101; the docs list the connectors below S59.
- Microsoft Marketplace listing for Sitecore Content Hub exists S128.
- Sitecore solution catalog lists partner accelerators (e.g. Infosys Digital Asset Migration Accelerator) S127.
Native connectors
| Category | Target | Built by (vendor / partner) | Notes |
|---|---|---|---|
| CMS / DXP | SitecoreAI (former XM Cloud), Sitecore XM/XP | Sitecore (Sitecore Connect for Content Hub) | DAM + CMP connectors S59 S134 |
| CMS / DXP | Contentful | Sitecore (Content Hub DAM Connector for Contentful) | Contentful app hosted by Sitecore on Cloudflare; insert approved assets in entry fields S80 |
| CMS / DXP (headless) | Experience Edge (GraphQL Preview/Delivery + publishing webhooks) | Sitecore | S46 S47 |
| Creative | Adobe Creative Cloud, Microsoft Office, Google Workspace, Figma, Sketch | CI HUB (Sitecore Content Hub Digital Apps Connector) | Requires a CI HUB account; not all products of each suite supported; shows first 10 items of taxonomy facets S77 |
| Creative (legacy) | Adobe InDesign, Photoshop, Illustrator (2019+) | Sitecore (Sitecore Connect for Creative Cloud) | Will be deprecated; no native Apple Silicon support; uses Upload API v1 S78 S1 |
| Print / templating | CHILI publish engine | Sitecore (Sitecore Content Publisher) | Smart InDesign-based templates and publications S79 |
| PIM / e-commerce | Microsoft Dynamics 365 Commerce | Sitecore (Sitecore Connect for Microsoft D365 Commerce) | S59 |
| PIM / e-commerce | Built-in Product Content Management (PCM) | Sitecore | Products linked to assets S68 S37 |
| Marketing automation / social | Salesforce Marketing Cloud (Content Builder email app) | Sitecore (Sitecore Connect for Salesforce Marketing Cloud) | Package on Salesforce AppExchange; approved/pending pages S81 |
| Analytics / tagging | Google Tag Manager, Google Cloud Natural Language API | Sitecore | S59 |
| Office & collaboration | Microsoft OneDrive | Sitecore | S59 |
| Storage / identity | SSO: Microsoft Entra ID, Google, Microsoft, OpenID Connect, SAML, Sitecore Identity, WS-Federation, Yandex | Sitecore | S64 |
| Eventing / data | Kafka / Azure Event Hubs (External Data Feed), Azure Service Bus & Event Hub actions | Sitecore | S44 S45 |
| AI services | "Bring your own AI" connectors (API key or OAuth) for metadata enrichment | Sitecore framework, customer-built | S55 |
| Headless tooling | Uniform Mesh | Uniform (community repo) | S122 |
| Migration (third party) | Content Hub → Frontify (one-way migration/sync, paid add-on) | Frontify | S126 |
| Migration (partner) | Any DAM → Content Hub | Infosys | S127 |
AI & agent ecosystem
- Official Content Hub MCP server: none found. The Content Hub docs and doc indexes contain no MCP page S130 Unverified (absence check).
- Sitecore Marketer MCP (official, for SitecoreAI): remote Streamable HTTP server
https://marketer.sitecorecloud.io/mcp/marketer-mcp-prod; OAuth authorization-code sign-in via Sitecore Identity; requires the Admin role in the SitecoreAI app; documented clients Claude Desktop, Cursor, VS Code, Copilot Studio, Postman, Codex S94. It includes three generic asset tools —search_assets,get_asset_information,update_asset(alt text, description, tags) — and is rate-limited to 50 requests per 10 seconds S95. Which asset store these tools target (Content Hub / SitecoreAI DAM or another SitecoreAI media store) is not stated Unverified. Unauthenticated probe → 401 S132. - Agentic Studio (SitecoreAI) accepts custom remote MCP connectors (provider sign-in flow) — a route for third-party MCP servers in Sitecore's agent workspace S96.
- Third-party MCP for Content Hub: Xpansions positions itself as an MCP server and AI development backbone for Content Hub (single endpoint
xpansions.net/mcp, OAuth protected-resource metadata, works with Claude Code, VS Code, Cursor, Copilot; developer-oriented: schema, scripts, components) S124. CI HUB markets turning DAMs (Content Hub among them) into MCP servers S125. - llms.txt / AI-readable docs: official
llms.txtindexes for the Content Hub user guide, developer guide and API reference, plusapi-docs.sitecore.com/llms.txt; every doc page is also served as raw Markdown by appending.mdS1 S130. A Sitecore docs MCP endpoint (sitecore.mcp.kapa.ai, SSE) answers publicly S131 Unverified (status "in testing" per community; not an official product page). - Native AI (visual search, metadata enrichment, alt text, text generation, translation, briefs, Brand Assistant, video AI) is described in Features; it runs on Azure OpenAI S54.
- Knowledge grounding: early-access connection of SitecoreAI DAM / Content Hub to Scrunch Knowledge Studio using a dedicated DAM user's API token S93 S92.
- Claude / ChatGPT connectors in vendor directories for Content Hub: none found (Unknown).
Integration platforms
| Platform | Availability | |
|---|---|---|
| Sitecore Connect (white-labelled Workato) | Low-code iPaaS for Sitecore products; its doc index lists connectors for Send, CDP, XM… but no Content Hub connector page | S98 Unverified (absence in docs; custom HTTP connectors possible in Workato) |
| Azure (Service Bus, Event Hubs, Functions) | Native action types and Kafka feed; Sitecore's guidance points to Azure for heavy integrations | S15 S44 S45 |
| Zapier, Make, n8n, MuleSoft, Tray | No official Content Hub connector found | Unknown |
Partners
- ISV / technology partners: Sitecore ISV program S129; listings in the Sitecore solution catalog S127.
- Solution (SI) partners: Sitecore partner program with tiered SI partners; named Content Hub implementation partners are not listed on the pages read — Unknown.
- CI HUB is the embedded technology behind the official Digital Apps Connector S77.
- Implementation guidance for partners and customers: Accelerate Cookbook for Content Hub S119.
Native integrations (summary)
7 tools from the wiki’s tracked list with a connector documented as official, recorded in the overview (verified 2026-09-30). Each chip opens the cross-platform page for that tool; details and other connectors are below.