IntelligenceBank is a SaaS marketing operations platform founded in Melbourne, Australia, in 2009 that combines a digital asset management library with AI marketing compliance (automated risk reviews of copy, documents, video and social posts), approval workflows and proofing, brand portals (BrandHub) and creative templates S18 S19. It targets marketing, brand, legal and compliance teams, with a stated focus on regulated industries such as banking, insurance, healthcare and government S18. Since 2021 it has been backed by the US growth-equity firm Five Elms Capital, and in 2024 it acquired the Australian AI compliance vendor Red Marker S29 S30 S31. Its API (Graph API v3) is documented as a public Postman collection; there is no OpenAPI spec, no webhook mechanism and no official SDK S1 S5.
Key facts
| Vendor / HQ | IntelligenceBank Pty Ltd (ABN 73 138 768 564), Level 5, HWT Tower, 40 City Rd, Southbank VIC 3006 (Melbourne), Australia; US office in El Segundo, California; further offices in Canada and the UK/Europe S19 S18. Contract governing law: Victoria, Australia S22 |
|---|---|
| Founded | 2009 in Melbourne by Tessa Court (founder and CEO) S18 S19; a 2014 interview names Tessa and Peter Court as co-founders S33 Unverified (old source) |
| Ownership & funding | Self-funded at first, then a $250k angel round and a $2M raise in October 2013 S33 Unverified (old source, currency not stated). Five Elms Capital (US growth-equity investor) made a US$37 M (A$50 M) "strategic growth investment" announced 2021-07-26 S31 S32; IntelligenceBank is listed as an active Five Elms portfolio company (investment dated 2021-07-27) S30. Whether Five Elms holds a majority is Not public |
| Employees (approx.) | 51–200 (investor portfolio page) S30; exact headcount Not public |
| Product line-up | One platform sold in four packages, all built on the DAM: Digital Asset Management, Brand Portal Software (BrandHub), Marketing Workflow Software (briefs, approvals, proofing), Marketing Compliance (AI Content Risk Reviews, disclaimer engine, web and social risk reviews) S20 S18. Also: creative templates (embedded editor and InDesign web-to-print), databases/forms, dashboards, custom pages, and a legacy board-portal app (BoardHub) S62. Red Marker's compliance technology was added in 2024 S29 |
| Deployment & hosting regions | Multi-tenant SaaS; customer chooses data hosting in the US, UK, Canada or Australia; private cloud for larger customers at extra cost S21. Regional API hosts apius, apica, apieu, apiau S6; status page tracks AU, US, EU and CA web/API components S17. Storage and backups on AWS S3 S22; public links via Amazon CloudFront S55 |
| Notable customers (public references only) | Hertz, NAB, KFC, Carl's Jr., Baptist Health, ANZ, Tabcorp, Medibank, McNab (product pages) S24 S25; Commonwealth Bank, Nationwide Building Society, IFM Investors (case studies) S18; Bupa, Queensland Government, Isuzu, Kubota, RACQ (cited in 2021) S31. Scale: "400+ brands" and "250,000+ users" in 55 countries (2021) S31; 55 countries and 2.1 M asset uploads per year (current about page) S19. Current customer count Not public |
Positioning
- Positions itself as an "intelligent content operations" platform that covers the content lifecycle from brief to approved, distributed asset, with compliance checks built in; the vendor frames three linked problems: finding approved assets, automating compliance review, and managing creative workflow S18.
- Distinctive scope among DAM vendors: an AI marketing compliance engine (rules for brand, legal and regulatory risk, e.g. FINRA, retail banking, Medicare) reachable from the DAM, Office/Google add-ins, Figma, a browser extension, Adobe GenStudio and the API S61 S27 S7.
- Verticals named by the vendor: banking and financial services, insurance, telcos, energy, healthcare, government, gaming, education; plus brand-driven travel, manufacturing, retail, QSR and franchise businesses S18.
- Competitors the vendor itself compares against: Bynder, Brandfolder, Canto, Frontify, MediaValet, Aprimo (DAM/brand), PerformLine (compliance) and Workfront (workflow) S18.
- Typical buyer: mid-sized to large marketing organisations; the published entry DAM price (USD 567/month, i.e. about USD 6,800/year when computed) places the low end in the mid-market S20.
Pricing & licensing
- Four packages (DAM, Brand Portal, Marketing Workflow, Marketing Compliance), all including the core DAM; Marketing Compliance features can also be added to the other packages S20.
- Entry price published: the base DAM package "starts at $567 monthly (billed annually)" (USD assumed from the US-facing page) S20 Unverified (currency not stated explicitly).
- Price drivers: package, number and type of users, storage, usage, add-ons; final pricing is quote-based S20 S18.
- Most integrations are included; some specialty integrations cost extra S20. API access is an add-on with a contractual call allowance S5. AI features have usage quotas (e.g. 1,000 image tagging calls per month by default; 20-minute free trials for video/audio tagging and captions) S47 S48 S51. Public CDN data transfer has an allowance S56.
- No free trial is advertised; a self-guided product tour is available S18 S20.
Security & compliance
- Data is hosted in ISO 27001 and SOC 2 compliant data centers (vendor wording) in the US, UK, Canada or Australia S21. A certificate or SOC 2 report for IntelligenceBank itself is not published; the DAM product page lists "ISO27001 and SOC2 compliance" and "HIPAA support" without detail S24 Unverified.
- Monitoring every five minutes, monthly penetration testing plus twice-yearly external assessments, firewalling; IntelligenceBank staff access a platform only with one-time customer permission S21.
- Contract terms: reasonable-endeavours 99.9% uptime excluding planned maintenance outside business hours; files backed up with AWS S3 versioning across distinct locations in the region; databases backed up nightly and kept 30 days; support response/restore SLAs by severity S22.
- SSO: SAML 2.0, SP- and IdP-initiated, configured by admins under Authenticators; just-in-time user creation, automatic permission-group mapping, External ID handling; guides for Okta, Microsoft Entra ID and OneLogin S34 S35. Two-factor authentication and password rules are available S21. SCIM: no mention found (user admin is manual, bulk import/export, or JIT via SAML) S36.
- Audit: usage reports (logins, page views, downloads; XLSX export) and an API-readable usage report log S59 S1; approval workflows keep timestamped histories, and Q3 2026 added attestation statements to approvals S37.
- Recycle Bin (Q2 2026): deleted items restorable for 30 days by admins, up to 90 days via support S38.
Analyst & market recognition
| Year | Recognition | Source |
|---|---|---|
| 2026 | G2: vendor says it is a Leader in Digital Asset Management and recognised in Brand Asset Management and Marketing Operations categories; the DAM page cites #1 rankings in G2 sub-criteria (likelihood to recommend, integrations, brand portal…) | S18 S24 Unverified (vendor claim; G2 not readable) |
No Gartner Magic Quadrant, Forrester Wave or IDC MarketScape placement for IntelligenceBank was found in public sources (2026-10-01). The vendor runs its own brand awards programme ("The Brandies") S19 S27.
History
| Date | Event |
|---|---|
| 2009 | IntelligenceBank founded in Melbourne by Tessa Court S18 S19 |
| 2013-10 | $2M funding round after an earlier angel investment S33 Unverified |
| 2014 | Product lines: IntelligenceBank Boards (board portal), GRC, and Marketing (DAM) S33 Unverified |
| 2021-07-26 | US$37 M (A$50 M) strategic growth investment from Five Elms Capital S31 S32 |
| 2022-07-01 / 2022-12-31 | Legacy v2 API calls retired in favour of the Graph API v3 (planned dates) S3 |
| 2023-08-16 | IntelligenceBank Assets app launched on the Shopify App Store S63 |
| 2024-07-29 | Acquisition of Red Marker, an AI marketing compliance SaaS with staff in Sydney, the US and the UK (terms confidential) S29 |
| 2025-02-11 | Vendor publishes an MCP server for its API documentation on GitHub S11 |
| 2025-07-31 | AI-powered social media risk reviews S27 |
| 2026-03-20 | AI asset descriptions, audio/video risk reviews, Figma risk-review add-on, Shutterstock integration S28 |
| 2026 Q2 | Recycle Bin, 3D asset viewer (GLTF/GLB), logo detection, visual video risk detection S38 |
| 2026-05-19 | AI-powered brand compliance for marketing content S27 |
| 2026-08-24 | Facial recognition extended to video S27 S49 |
Hosting regions4US, Canada, UK, Australia · SaaS, Private cloud
PricingQuote onlyquote-based packages (users, storage, modules); DAM from USD 567/month billed annually
ComplianceNone publishedSAML SSO