| Vendor | Cloudinary | IntelligenceBank Pty Ltd |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | Australia (Melbourne, VIC) |
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| Founded | 2012 | 2009 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) |
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| Target market | Enterprise | Mid-market to enterprise (regulated industries) |
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| Deployment | SaaS | SaaS, Private cloud |
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| Hosting regions | US, EU, ap | US, Canada, UK, Australia |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | G2 Leader, Digital Asset Management (vendor claim) |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | Noonly a documentation-lookup MCP server on GitHub |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, OAuth 2.0 client credentials |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | sid: user session length; OAuth access token 15 min (Beta) |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | 600 calls/min per user (1,800 in collection overview); call allowance per site |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset in path: .limit(offset,n), n max 100, default 10; count returned |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | None documented; Zapier app triggers (21) as workaround |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | None official; npm UI component libs for integrations; doc-only MCP server repo |
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