| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | IntelligenceBank Pty Ltd |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | Australia (Melbourne, VIC) |
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| Founded | 2012 | 2009 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) |
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| Target market | Mid-market | Mid-market to enterprise (regulated industries) |
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| Deployment | SaaS | SaaS, Private cloud |
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| Hosting regions | US, EU | US, Canada, UK, Australia |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | G2 Leader, Digital Asset Management (vendor claim) |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | No | Noonly a documentation-lookup MCP server on GitHub |
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| API base URL | https://brandfolder.com/api/v4 | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) |
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| Authentication | API key | session, OAuth 2.0 client credentials |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | sid: user session length; OAuth access token 15 min (Beta) |
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| Rate limit | Not public; HTTP 429 per API key | 600 calls/min per user (1,800 in collection overview); call allowance per site |
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| Pagination | page-based (page/per, default 100, max 3,000) | offset in path: .limit(offset,n), n max 100, default 10; count returned |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | None documented; Zapier app triggers (21) as workaround |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | None official; npm UI component libs for integrations; doc-only MCP server repo |
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