| Vendor | Frontify AG | IntelligenceBank Pty Ltd |
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| HQ | Switzerland (St. Gallen) | Australia (Melbourne, VIC) |
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| Founded | 2013 | 2009 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) |
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| Target market | Enterprise | Mid-market to enterprise (regulated industries) |
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| Deployment | SaaS | SaaS, Private cloud |
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| Hosting regions | US, EU | US, Canada, UK, Australia |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually |
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| SSO | SAML, OIDC | SAML |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | G2 Leader, Digital Asset Management (vendor claim) |
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| API style (overview) | GraphQL | REST |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | Noonly a documentation-lookup MCP server on GitHub |
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| API base URL | https://{tenant}/graphql | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | session, OAuth 2.0 client credentials |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | sid: user session length; OAuth access token 15 min (Beta) |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | 600 calls/min per user (1,800 in collection overview); call allowance per site |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset in path: .limit(offset,n), n max 100, default 10; count returned |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | None documented; Zapier app triggers (21) as workaround |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | None official; npm UI component libs for integrations; doc-only MCP server repo |
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