| Vendor | Frontify AG | Wedia (Wedia SA) |
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| HQ | Switzerland (St. Gallen) | France (Paris) |
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| Founded | 2013 | 2001 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | PE-backed (Cathay Capital Private Equity, with founder and management; delisted from Euronext Growth 2024-12-04) |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only; Media Delivery billed on monthly credit consumption |
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| SSO | SAML, OIDC | SAML, OIDC, OAuth 2.0, LDAP |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | ISO 27001, TISAX |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Gartner MQ DAM Platforms 2025: Niche Player (unconfirmed) · Forrester Now Tech DAM for CX Q2 2021 · Gartner Market Guide DAM 2020 |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | No |
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| API base URL | https://{tenant}/graphql | https://{tenant}.wedia-group.com/api/rest |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | Basic auth, JWT, API key |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Access 1,200 s (20 min), refresh 86,400 s (24 h) by default; configurable |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Not public |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset (from/max, default 50, max 200) or continuation tokens (after/before) |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | No outbound webhook API documented; server-side Java plug-ins |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.0 generated per server (dam, data, media, json) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | None server-side; Content Picker JS (official) |
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