| Vendor | Frontify AG | Alchemy |
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| HQ | Switzerland (St. Gallen) | France (Paris) |
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| Founded | 2013 | 1996 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | independent (privately held French SARL) |
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| Target market | Enterprise | SMB to enterprise (companies, public sector, photographers) |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs |
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| Public pricing | No | Yes |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Not public |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Yes |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | No |
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| API base URL | https://{tenant}/graphql | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK |
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