| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Alchemy |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | France (Paris) |
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| Founded | 2012 | 1996 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | independent (privately held French SARL) |
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| Target market | Mid-market | SMB to enterprise (companies, public sector, photographers) |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs |
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| Public pricing | No | Yes |
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| SSO | SAML | SAML, OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Not public |
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| API base URL | https://brandfolder.com/api/v4 | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ |
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| Authentication | API key | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire |
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| Rate limit | Not public; HTTP 429 per API key | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas |
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| Pagination | page-based (page/per, default 100, max 3,000) | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK |
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