| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Montala Limited |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | UK (Watchfield, Oxfordshire) |
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| Founded | 2012 | 2006 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | UK |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) |
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| Public pricing | No | Yes |
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| SSO | SAML | SAML, LDAP |
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| Certifications | SOC 2 Type 2, ISO 27001 | ISO 27001 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Not public |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions |
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| Official MCP server | No | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch |
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| API base URL | https://brandfolder.com/api/v4 | https://{host}/api/ |
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| Authentication | API key | API key, Session login |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | User key: no expiry documented; session key tied to login session |
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| Rate limit | Not public; HTTP 429 per API key | None documented (API throttling on the 11.2 roadmap, not yet scheduled) |
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| Pagination | page-based (page/per, default 100, max 3,000) | offset (do_search fetchrows "offset,limit" returns total + data; offset param) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | none (API Webhooks plugin = user-triggered outbound POST buttons) |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | none official (built-in API test tool generates PHP and cURL code) |
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