| Vendor | Cloudinary | Montala Limited |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | UK (Watchfield, Oxfordshire) |
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| Founded | 2012 | 2006 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) |
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| Target market | Enterprise | Mid-market |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU, ap | UK |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) |
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| Public pricing | No | Yes |
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| SSO | SAML | SAML, LDAP |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | ISO 27001 |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Not public |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | https://{host}/api/ |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | API key, Session login |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | User key: no expiry documented; session key tied to login session |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | None documented (API throttling on the 11.2 roadmap, not yet scheduled) |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset (do_search fetchrows "offset,limit" returns total + data; offset param) |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | none (API Webhooks plugin = user-triggered outbound POST buttons) |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | none official (built-in API test tool generates PHP and cURL code) |
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