| Vendor | Cloudinary | Portfolio DAM, LLC (Axle AI) |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | USA (Woburn, MA) |
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| Founded | 2012 | 2026 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | subsidiary of Axle AI, Inc. (acquired from Extensis/Monotype, 2026-03-09) |
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| Target market | Enterprise | SMB to enterprise workgroups (on-premise, archives, creative and print teams) |
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| Deployment | SaaS | On-premise, Private cloud |
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| Hosting regions | US, EU, ap | Not public |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | subscription by seats, asset limit and add-on modules; quote-based |
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| SSO | SAML | LDAP, kerberos |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Not public |
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| API style (overview) | REST | REST, SOAP |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | No |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | http(s)://{server}:8090/api/v1 (HTTPS on 9443); self-hosted |
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| API styles | REST | REST, SOAP |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, API key |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | Session expires on inactivity (duration Not public); API Token never times out |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | Not public (self-hosted server; no documented throttle) |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset (startingIndex + pageSize, default 1,000) |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | none; server-side JavaScript event scripts (no longer actively supported) |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | OpenAPI 3.0.1 (63 paths / 73 operations, 2018) + deprecated SOAP WSDL |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | none current; legacy SOAP sample clients (Java, C#, PHP) |
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