| Vendor | Cloudinary | OpenText (Open Text Corporation) |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | Canada (Waterloo, Ontario) |
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| Founded | 2012 | 1991 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | public (NASDAQ/TSX OTEX) |
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| Target market | Enterprise | Enterprise (upper mid-market to large enterprise) |
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| Deployment | SaaS | SaaS, Private cloud, On-premise |
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| Hosting regions | US, EU, ap | US, UK, EU, Canada, Australia |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | quote-only; annual subscription or perpetual/term licence (G-Cloud 14 list price GBP 240/user/year) |
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| SSO | SAML | SAML, OAuth 2.0, LDAP |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | ISO 27001, ISO 27017, SOC 1 Type 2, SOC 2 Type 2 |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Forrester Wave DAM Systems Q1 2026: Leader · IDC MarketScape Intelligent DAM 2024: Leader · Omdia Universe DXM 2025-26: Leader · Forrester Wave DAM for CX Q4 2019: Leader |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | No |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | https://{tenant}/otmmapi/v6 |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, OAuth 2.0 client credentials, oauth2-password |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | Unknown (session and OTDS OAuth token lifetimes are not published) |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | Not public (single-tenant installs; no limit documented) |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset: after/before + limit (Core DAM: offset/count, default 25) |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | none; per-job callback URL (GET/POST) on import/export jobs |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | OpenAPI 3.0.1: OTMM CE 23.2 (247 ops) + Core DAM v1 (12 ops) |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | Java representations JAR shipped with the server; no public package |
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