DAM Wiki
Side-by-side comparison

Brandfolder vs OpenText DAM

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 20 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Brandfolder

Smartsheet Inc. (Brandfolder by Smartsheet) · USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)
Overview verified 2026-09-30 · API page verified 2026-09-30

OpenText Digital Asset Management (ex-Media Management)

OpenText (Open Text Corporation) · Waterloo, Ontario, Canada
Overview verified 2026-10-01 · API page verified 2026-10-01

Key differences

Fields recorded for both whose values differ · 20 of 25
Fields where Brandfolder and OpenText DAM have different recorded values
FieldBrandfolderOpenText DAM
VendorSmartsheet Inc. (Brandfolder by Smartsheet)OpenText (Open Text Corporation)
HQUSA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Canada (Waterloo, Ontario)
Founded20121991
Ownershipsubsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)public (NASDAQ/TSX OTEX)
Target marketMid-marketEnterprise (upper mid-market to large enterprise)
DeploymentSaaSSaaS, Private cloud, On-premise
Hosting regionsUS, EUUS, UK, EU, Canada, Australia
Pricing modelquote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only; annual subscription or perpetual/term licence (G-Cloud 14 list price GBP 240/user/year)
SSOSAMLSAML, OAuth 2.0, LDAP
CertificationsSOC 2 Type 2, ISO 27001ISO 27001, ISO 27017, SOC 1 Type 2, SOC 2 Type 2
Analyst coverageForrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Forrester Wave DAM Systems Q1 2026: Leader · IDC MarketScape Intelligent DAM 2024: Leader · Omdia Universe DXM 2025-26: Leader · Forrester Wave DAM for CX Q4 2019: Leader
Webhooks (overview)YesNo
API base URLhttps://brandfolder.com/api/v4https://{tenant}/otmmapi/v6
AuthenticationAPI keysession, OAuth 2.0 client credentials, oauth2-password
Token lifetimeNot public (no expiry, rotation or refresh documented)Unknown (session and OTDS OAuth token lifetimes are not published)
Rate limitNot public; HTTP 429 per API keyNot public (single-tenant installs; no limit documented)
Paginationpage-based (page/per, default 100, max 3,000)offset: after/before + limit (Core DAM: offset/count, default 25)
Webhooks (API)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signaturenone; per-job callback URL (GET/POST) on import/export jobs
API specOpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.0.1: OTMM CE 23.2 (247 ops) + Core DAM v1 (12 ops)
Official SDKsPython, PHP (inactive), Panel UI SDK (official)Java representations JAR shipped with the server; no public package

Same recorded value: Public pricing, API style (overview), OpenAPI spec, Official MCP server, API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Brandfolder and OpenText DAM: all comparison fields
FieldBrandfolderOpenText DAM
Company
Vendor (values differ)Smartsheet Inc. (Brandfolder by Smartsheet)OpenText (Open Text Corporation)
HQ (values differ)USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)Canada (Waterloo, Ontario)
Founded (values differ)20121991
Ownership (values differ)subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)public (NASDAQ/TSX OTEX)
Product
Target market (values differ)Mid-marketEnterprise (upper mid-market to large enterprise)
Deployment (values differ)SaaSSaaS, Private cloud, On-premise
Hosting regions (values differ)US, EUUS, UK, EU, Canada, Australia
Pricing model (values differ)quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only; annual subscription or perpetual/term licence (G-Cloud 14 list price GBP 240/user/year)
Public pricingNoNo
SSO (values differ)SAMLSAML, OAuth 2.0, LDAP
Certifications (values differ)SOC 2 Type 2, ISO 27001ISO 27001, ISO 27017, SOC 1 Type 2, SOC 2 Type 2
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Forrester Wave DAM Systems Q1 2026: Leader · IDC MarketScape Intelligent DAM 2024: Leader · Omdia Universe DXM 2025-26: Leader · Forrester Wave DAM for CX Q4 2019: Leader
Integration
API style (overview)RESTREST
OpenAPI specYesYes
Webhooks (overview) (values differ)YesNo
Official MCP serverNoNo
API
API base URL (values differ)https://brandfolder.com/api/v4https://{tenant}/otmmapi/v6
API stylesRESTREST
Authentication (values differ)API keysession, OAuth 2.0 client credentials, oauth2-password
Token lifetime (values differ)Not public (no expiry, rotation or refresh documented)Unknown (session and OTDS OAuth token lifetimes are not published)
Rate limit (values differ)Not public; HTTP 429 per API keyNot public (single-tenant installs; no limit documented)
Pagination (values differ)page-based (page/per, default 100, max 3,000)offset: after/before + limit (Core DAM: offset/count, default 25)
Webhooks (API) (values differ)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signaturenone; per-job callback URL (GET/POST) on import/export jobs
API spec (values differ)OpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.0.1: OTMM CE 23.2 (247 ops) + Core DAM v1 (12 ops)
Official SDKs (values differ)Python, PHP (inactive), Panel UI SDK (official)Java representations JAR shipped with the server; no public package

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Brandfolder:S1S4S5S6S8S11S13S21S22S23All Brandfolder sources →

OpenText DAM:S1S2S4S8S9S13S14S33All OpenText DAM sources →

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