Marketplace / app directory
- The public Integrations page is a vendor-curated directory (about 50 named entries) grouped as CMS, Content Creation, CRM/Sales Enablement, Daily Tools, Developers, E-Comm, Marcom, PIM, Single-Sign-On, Web-to-print and Workflow S81. It does not say who built each connector.
- There is no self-service marketplace or app-submission portal; the page offers a "suggest a new integration" form and points developers to the API S81. The former
brandfolder.com/partnerships/page now redirects to the Smartsheet partner program (smartsheet.com/partners) S97; listing/certification details there are Behind login. - Many connectors authenticate with the user's Brandfolder API key (CI HUB, Microsoft Office add-in, Figma plugin, Zapier) S73 S74 S75 S76; third parties can embed the Brandfolder browse/upload panel with the Panel UI SDK S8 S23.
Native connectors
| Category | Target | Built by (vendor / partner) | Notes |
|---|---|---|---|
| Creative | Adobe Illustrator, InDesign, Photoshop (via CI HUB) | CI HUB (partner) with Brandfolder docs | Two-way: place/link assets, upload new versions, API-key connection S73 S81 |
| Creative | Figma | Brandfolder (Figma Community plugin) | Place assets, upload frames back S76 |
| Creative | Canva, Sketch | Canva listed; Sketch plugin in Brandfolder's GitHub org | S81 S83 S24 |
| Creative / templating | Content Automation (Outfit), PrintUI, Templafy, Storyteq, Ciloo | Content Automation = Smartsheet; others listed partners | S69 S81 |
| CMS / DXP | Contentful, Contentstack, Drupal, Sitecore, WordPress | Listed; Contentstack marketplace app maintained by Contentstack on GitHub | S81 S83 S25 |
| CMS / DXP (community) | Bloomreach content UI extension, Drupal module fork | Community / partners | S25 |
| PIM / e-commerce | Shopify, Salsify | Listed (Salsify auto-sync released 2022-08-12) | S81 S83 |
| CRM / sales enablement | Salesforce, Highspot, Seismic, Lilypad, Mobile Locker | Listed | S81 |
| Office & collaboration | Microsoft Word / PowerPoint add-in (centrally deployable manifest), Microsoft 365 Groups, Google Apps, Slack, Chrome extension | Brandfolder (Office add-in, Chrome extension) | S74 S81 S83 |
| Work management | Smartsheet (Brandfolder panel in sheets, Workspace task sync, Insights to sheets, Smartsheet Bridge modules), Adobe Workfront, Wrike, Lytho | Smartsheet for Smartsheet items; others listed | S70 S71 S62 S77 S81 |
| Marketing automation / social | HubSpot, Salesforce Marketing Cloud, Hootsuite, Google Analytics | Listed | S81 |
| Stock / media | Getty Images | Listed; Getty's Media Manager itself runs on Brandfolder | S81 S91 |
| Storage / identity | Dropbox, Box, Google Drive pickers in the uploader; SSO with Okta, OneLogin, Microsoft Entra ID / Active Directory, IBM, generic SAML | Brandfolder | S49 S27 S81 |
| Analytics / BI | Insights Data Connector (BigQuery, any BI tool) | Brandfolder | S15 |
AI & agent ecosystem
- Official MCP server: none for Brandfolder. Smartsheet's official MCP server (hosted at
mcp.smartsheet.com/.eu/.au, Business/Enterprise/Advanced Work Management plans) covers Smartsheet data only; its tool reference contains no Brandfolder tools and/ai-mcp/brandfolder/*returns 404 S20 S19. - llms.txt: the shared developer portal publishes
https://developers.smartsheet.com/llms.txt, which indexes the Brandfolder API pages and their Markdown twins S16;brandfolder.com/llms.txtreturns 404 S19. - Brandfolder AI inside the product: Brand Intelligence auto-tagging, video AI, OCR, People Tagging, GenAI suggested descriptions (see Features) S82 S83. No Brandfolder AI assistant, Claude/ChatGPT connector or agent was found (Unknown beyond the Aug 2025 "exploring agentic AI" statement S84).
- Indirect agent access: Zapier exposes the Brandfolder app (5 triggers, 11 actions) to MCP clients through Zapier MCP S95. One community Brandfolder MCP server exists on GitHub (single commit, no licence) S25.
Integration platforms
| Platform | Availability | |
|---|---|---|
| Zapier | Yes — triggers New Asset, Updated Asset, New Brandfolder, New Collection, New Section; actions Create/Update Asset, Brandfolder, Collection; Create Custom Field, Section, Tag; Find (or Create) Asset. API-key authentication | S95 S75 |
| Tray.ai | Yes — Brandfolder connector listed | S96 S81 |
| Smartsheet Bridge | Yes — Brandfolder modules (e.g. create Brandfolder/Collection links, create collection) | S77 |
| Make, Workato, n8n, MuleSoft | No official connector found — Unknown | — |
Partners
- Technology and channel partnerships are handled through the Smartsheet partner program since the Brandfolder partnerships page redirects there S97; program tiers, ISV listing rules and partner counts for Brandfolder specifically are Behind login / Not public.
- Implementation services: Smartsheet onboarding packages (Guided+ and above include Ingestion Assistance) and "professional delivery services" for coded Content Automation templates S85 S69.
Native integrations (summary)
4 tools from the wiki’s tracked list with a connector documented as official, recorded in the overview (verified 2026-09-30). Each chip opens the cross-platform page for that tool; details and other connectors are below.