Dated product & company events, latest first. Recent entries come from DAM Wiki's weekly news digests; earlier milestones come from the vendor's own announcements and release notes.
| Date | Category | Event | Source |
|---|---|---|---|
| 2026-04-08 | ai | People Tagging (AI facial recognition) released | S83 |
| 2026-02-10 | partnership | Expanded deployment of Brandfolder powering Getty Images Media Manager announced | S91 |
| 2025-11-24 | api-change | API docs fix: cname added as a fields value on GET/organizations/{id} | S7 |
| 2025-09-20 | security | Enhanced Guest Passkey security | S83 |
| 2025-08-15 | release | "New and next" update: custom CDN links, smarter deduplication, bulk limits up to 100k assets, custom user role; roadmap for People Tagging, natural-language search, generative/agentic AI exploration | S84 |
| 2025-07-10 | api-change | API docs fix: operation titles renamed | S7 |
| 2025-02-03 | deprecation | API endpoints for listing assets/attachments across a whole organization deprecated | S83 S17 |
| 2025-01-22 | m-and-a | Parent Smartsheet taken private by Blackstone and Vista Equity Partners (~$8.4B) | S90 |
| 2024-12-20 | release | Python SDK 2.0.0 (deprecates org-level asset/attachment listing) | S21 |
| 2024-12-16 | release | Custom Smart CDN links by filename | S83 |
| 2024-05-28 | release | InDesign ingest into editable templates (Content Automation) | S83 |
| 2024-05-15 | release | Multi-page templates | S83 |
| 2023-09-13 | ai | Suggested Descriptions (GenAI image descriptions) | S83 |
| 2023-08-05 | release | Sign in with Smartsheet | S83 |
| 2023-05-01 | release | Dependent custom fields | S83 |
| 2023-04-14 | release | Asset history log (180 days) | S83 |
| 2022-12-01 | api-change | Panel UI SDK released | S83 |
| 2022-11-15 | release | Content Automation launched (templating, bulk creation from CSV) | S83 |
| 2022-09-01 | m-and-a | Smartsheet acquires Outfit (Brisbane; templating) to extend Brandfolder | S89 |
| 2022-08-04 | release | Insights Data Connector expanded (usage, sharing, engagement tables) | S83 |
| 2022-03-09 | release | Brandfolder panel and Insights in Smartsheet | S83 |
| 2021-10-08 | release | Required custom fields | S83 |
| 2021-09-08 | release | Workspace launched | S83 |
| 2021-05-10 | release | Multi-value custom fields | S83 |
| 2021-04-26 | release | Business-intelligence connection (Tableau / BigQuery-compatible tools) | S83 |
| 2020-09-14 | m-and-a | Smartsheet completes acquisition of Brandfolder (~$155M: $124M cash + $31M stock) | S87 S88 |
| 2020-08-24 | m-and-a | Smartsheet announces agreement to acquire Brandfolder | S86 |
| 2020-06-01 | release | Portals launched | S83 |
| 2020-03-04 | release | CSV Metasheets | S83 |
| 2020-02-24 | api-change | Webhooks documentation enhanced (asset create/edit/delete) | S83 |
| 2019-09-16 | ai | Brand Intelligence AI engine launched | S83 |
| 2017-06-05 | leadership | Luke Beatty joins as chairman and CEO; Steve Baker becomes president | S92 |
| 2013 | market | Techstars Boulder accelerator (summer cohort) | S93 |
| 2012 | market | Brandfolder established in Denver, Colorado | S86 |