Wedia is a Paris-based vendor of an enterprise, marketing-oriented DAM platform, renamed Lyvio ("AI-native DAM") in June 2026. Beyond the asset library it bundles brand portals, creative/approval workflows, Photoshop-based digital templates and web-to-print, GenAI variations, AI brand-compliance scoring and a built-in media-delivery layer (on-the-fly image transforms, video/document players, CDN delivery billed by consumption). Each customer runs a highly configurable, single-tenant instance whose REST API is generated from its own data model. Formerly listed on Euronext Growth, the company was taken private in 2024 by Cathay Capital alongside its founder.
Key facts
| Vendor / HQ | Wedia SA, 11 bis rue Bachaumont, 75002 Paris; office in Frankfurt S63. CEO & founder Nicolas Boutet, CTO & co-founder Olivier Grenet S63. Earlier sites cited: Paris, Limoges, Berlin, Frankfurt (2024) S88; France, Germany, Canada (2023) S91 |
|---|---|
| Founded | 2001 per CMSWire S94; the vendor dates its DAM activity from 2010 S62 S74, the year Wedia listed on NYSE Alternext together with the acquisition of the web-CMS editor Nohéto S87 Unverified (vendor site and third parties differ on the "founded" year; no primary source for 2001 found) |
| Ownership & funding | Listed on Alternext/Euronext Growth (ticker ALWED) from 2010-07-12 S87. 2024: Cathay Capital Private Equity acquired a controlling block via the holding Mercure SAS (with the founder and management reinvesting) at €30.50/share, followed by a simplified tender offer and a squeeze-out at €31.75/share; Mercure held 98.14% before the squeeze-out; shares delisted 2024-12-04 S89 S90; financing included private debt from Financière Arbevel S88 |
| Employees (approx.) | "50 highly committed employees" on the current About page S63; 100+ (Nov 2024, then including Iconosquare) S88; 150+ (2023, group) S91 Unverified figures reflect different perimeters before/after the 2026 Iconosquare sale |
| Product line-up | Lyvio DAM organised in five blocks — Smart Library, Creative Engine (Creative Workflow, GenAI Toolkit, Digital Templates, web-to-print, local/global approval), Brand Control (portals, AI brand scoring), Media Delivery, Content Scoring (usage analytics) S62 S74; Content Pickers for Adobe CC, Office 365, Figma, Canva, Drupal, WordPress S23; WediaTransfer (large-file transfer, up to 10 GB) S85. Historical group products: Iconosquare (social media analytics, 2022–2026) S86 S92 |
| Deployment & hosting regions | SaaS; vendor describes a single-tenant, container-based, "MACH" (microservices, API-first, cloud-native, headless) architecture S70. Media Delivery v2 runs on AWS Lambda (multi-tenant rendering/delivery) S34; demo delivery responses come through Amazon CloudFront S60; Claude-based captioning runs "under AWS" S67. A release note mentions an AWS Canada region (ca-central-1) S31. Hosting regions: Not public. |
| Notable customers (public references only) | Decathlon, Harley-Davidson, Volvo, Michelin, Estée Lauder, Canon, Bayer, Hermès, Hydro-Québec, Banque de France, ENGIE S62; About page also names TotalEnergies, Crédit Agricole and Volkswagen Commercial Vehicles S63; published case studies include Saint-Gobain, Pierre Fabre, Renault Trucks, Savencia and others (website /case-study/* pages listed in the sitemap, not read individually). Customer counts: "300+ global brands", "100K+ active users", "48M assets" S62; "4,500 customers" (About page) S63 Unverified the 4,500 figure likely predates the Iconosquare sale (4,000+ group customers in 2024 S88) |
Positioning
- Positions itself as an "AI-native DAM" protecting brand consistency ("Brand DNA"), and claims to be "Top 10 DAM vendors worldwide, Top 5 in Europe, Number 1 in France" (vendor claim) S62 S74.
- Target: large brands and global enterprises with distributed marketing (global/local), product content and e-commerce needs; industry pages for retail, life sciences, manufacturing, energy, CPG, banking/insurance and automotive S74.
- Differentiators pitched: deep configurability of the data model, integrated media delivery with consumption billing, GenAI variations and AI brand scoring, Photoshop-based digital templates and web-to-print S12 S41 S31 S34.
- Vendor-commissioned Forrester TEI study (2024): 434% ROI over three years, payback under six months (composite of four customers) S82.
- Competitors as perceived by the market: CMSWire lists Wedia among 25 enterprise DAMs to consider in 2026 (cloud-based, broad format support incl. 360° and 3D) S93. Head-to-head competitor lists from primary sources: Unknown.
Pricing & licensing
- No public prices, editions or trial; sales via demo/contact S64.
- Price drivers (documented): Media Delivery is billed monthly on "credits" — image view = 1 credit, document view or audio play = 30 credits, video play (or download) = 1,500 credits; analytics for 12 months included; hits counted from CDN logs and player analytics S41 (2023 document; unit prices Not public).
- Modules/options that are licensed or enabled per project: Media Delivery S22, Content Pickers (per application licensing) S25, AI features such as batch captioning, facial recognition, GenAI variations S36 S32 S33.
- API access: included in the platform (REST plug-in on every server) S9; whether any API usage is metered: Not public.
Security & compliance
- Claims ISO 27001 certification, TISAX certification and GDPR compliance S70 S65. Certificates, scope and dates: Not public (no trust center found).
- DPO reachable at a dedicated address; GDPR page covers website data only S71.
- SSO: SAML2 (JIT user creation, attribute mapping, optional extra accreditation step), OAuth2/OIDC (Google, Microsoft Entra ID, LinkedIn presets), LDAP; SSO connectors listed for Okta, OneLogin, Entra ID, Google, LinkedIn, Dassault 3DPassport S48 S6 S1 S66.
- MFA (e-mail code) for external users since 2024.1.0; password policies and IP lock-out after failed logins S39 S103 S1.
- SCIM provisioning: Unknown (no documentation found); user groups can be driven from enterprise SSO with professional services S30.
- Audit/traceability: version history, workflow history, analytics logging S38 S54 S1. Accessibility: RGAA-oriented players and UI (2025–2026) S55 S32.
- AI data handling: Claude captioning "under AWS" with private data S67; model training/opt-out policy: Not public.
- Service availability: "enterprise-grade SLAs" claimed; SLA figures Not public S65.
Analyst & market recognition
| Year | Recognition | |
|---|---|---|
| 2026 | Forrester Wave DAM Systems Q1 2026 — not among the evaluated vendors listed by CMSWire | S93 S108 |
| 2025 | Gartner Magic Quadrant for DAM Platforms (published 2025-11) — reported as Niche Player by search summaries | S95 Unverified not confirmed by a primary or vendor source (report paywalled) |
| 2024 | Forrester Total Economic Impact study (vendor-commissioned) | S82 |
| 2021 | Forrester Now Tech: DAM for Customer Experience, Q2 2021 (21 vendors) | S83 |
| 2020 | Gartner Market Guide for DAM and Marketing Technology Vendor Guide (representative vendor, DAM and distributed marketing) | S84 |
| 2026 | Gold, Trophées eCommerce 2026 ("Product Content, PIM & IA Générative"), with Datasolution and Etam | S73 |
| — | Gartner Peer Insights listing exists; G2 rating Unknown | S96 |
History
| Date | Milestone | |
|---|---|---|
| 2001 | Company founded (per third party) | S94 Unverified |
| 2010-07-12 | Admission to NYSE Alternext (ALWED), €2.6 M placement; start of the DAM activity per vendor | S87 S62 |
| 2019 (end) | Investment in integrator Galilée (51%) | S91 |
| 2021-04 | Switch to calendar versioning (11.30 → 2021.3.0) | S29 |
| 2022-04/05 | Acquisition of Tripnity (Iconosquare); group of 150+ staff, ~€20 M revenue (2021 pro forma) | S86 |
| 2023-12-13 | Exclusive negotiations to sell the Galilée stake to DATASOLUTION (completed early 2024) | S91 |
| 2024-02-23 | Creative Workflow and MFA (2024.1.0) | S39 |
| 2024-06-28 | Claude-based image captioning; DeepL default translation (2024.3.0) | S36 |
| 2024-07 → 2024-12-04 | Cathay Capital takeover (Mercure SAS), tender offer, squeeze-out and delisting | S89 S90 S88 |
| 2025-10-24 | New Media Delivery architecture on AWS Lambda; Digital Templates (2025.4.0) | S34 |
| 2026-01-30 | GenAI variations (2026.1.1) | S33 |
| 2026-06-08 | Product renamed Lyvio; AI Brand Scoring; Lyvio Config opened to customers (2026.3.0) | S31 |
| 2026-06-17 | Iconosquare sold to Positive Group | S92 |
| 2026-09-16 | AI Search, user groups, brand modeling (2026.4.0) | S30 |
Hosting regions—Not public · SaaS
PricingQuote onlyquote-only; Media Delivery billed on monthly credit consumption
ComplianceSAML · OIDC · OAuth 2.0 · LDAP SSO