| Vendor | Aprimo | Wedia (Wedia SA) |
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| HQ | USA (Chicago, IL) | France (Paris) |
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| Founded | 1998 | 2001 |
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| Ownership | PE-backed (Marlin Equity Partners) | PE-backed (Cathay Capital Private Equity, with founder and management; delisted from Euronext Growth 2024-12-04) |
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| Hosting regions | US, EU, Australia | Not public |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only; Media Delivery billed on monthly credit consumption |
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| SSO | Not public | SAML, OIDC, OAuth 2.0, LDAP |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | ISO 27001, TISAX |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Gartner MQ DAM Platforms 2025: Niche Player (unconfirmed) · Forrester Now Tech DAM for CX Q2 2021 · Gartner Market Guide DAM 2020 |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://{tenant}.wedia-group.com/api/rest |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | Basic auth, JWT, API key |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Access 1,200 s (20 min), refresh 86,400 s (24 h) by default; configurable |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset (from/max, default 50, max 200) or continuation tokens (after/before) |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | No outbound webhook API documented; server-side Java plug-ins |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | OpenAPI 3.0 generated per server (dam, data, media, json) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | None server-side; Content Picker JS (official) |
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