| Vendor | Aprimo | Alchemy |
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| HQ | USA (Chicago, IL) | France (Paris) |
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| Founded | 1998 | 1996 |
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| Ownership | PE-backed (Marlin Equity Partners) | independent (privately held French SARL) |
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| Target market | Enterprise | SMB to enterprise (companies, public sector, photographers) |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU, Australia | Not public |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs |
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| Public pricing | No | Yes |
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| SSO | Not public | SAML, OIDC |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Not public |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK |
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