Aprimo Integrations

Marketplace / app directory

• Aprimo Marketplace (aprimo.com/marketplace) lists 89 integrations, connectors and extensions (count on 2026-09-30), filterable by category, support type (Aprimo / Partner / Community & Open Source), product compatibility (DAM, Plan, Productivity, Spend) and price (Included / Paid) S56.
• 60 listings are built by Aprimo; the rest by partners — CI HUB (6), Solutions Plus (4), and one each from Ciloo, Claravine, Contentserv, Contentstack, Indegene, Marq, PathFactory, RWS, Sanity.io, SecureCHEK AI, Showell, Showpad, Shutterstock, Sitation, Smint.io, Stibo Systems, Synaptive, Templafy, Umbraco S56.
• Publishing path: third parties join the Technology Partner track ("Become a Partner" form); partners get sandboxes, integration guidance and design reviews S57; non-customers request a developer environment via PartnerRequests@aprimo.com S4. Listing criteria and certification: Not public.
• Connector pricing is agreed with the buying team; some listings are included, others paid S46 S56.

Native connectors

Built-by = the marketplace's "By …" label S56 unless noted. "QuickConnect" = Aprimo browser-extension-based insertion of DAM assets into the target tool S46 S56.

AI & agent ecosystem

• Official MCP server — "Aprimo MCP Server" (released; announced with the May 2026 release) S20 S67:
  • Endpoint https://{tenant}.aprimo.com/mcp — one server for DAM and PM tools; POST-only Streamable HTTP (GET → 405) S20 S42.
  • Auth: OAuth 2.0 Authorization Code + PKCE per user, scope mcp; admin creates a registration with Client mcp_client, flow type "Model Context Protocol (MCP)", the client's exact redirect URL and refresh enabled; one registration per client and environment. Unauthenticated calls return WWW-Authenticate: Bearer resource_metadata=…/mcp/.well-known/oauth-protected-resource (scope mcp); no dynamic client registration, so the Client ID must be entered manually S20 S40 S42.
  • Documented redirect URLs for Claude (web/Desktop/mobile: https://claude.ai/api/mcp/auth_callback; client secret optional), Copilot Studio (connector-specific), n8n Cloud, VS Code and MCP Inspector S20.
  • License: AI Elite required S20.
  • Tools: 674 tools documented across 40 subject pages (records, classifications, collections, field definitions, files, downloads/public links, permissions, rules, settings, uploads, PM activities/projects/tasks/reviews/budgets/invoices…); ~200 advertised by default in tools/list, the rest "available on request" (callable by name or added to the tenant's default list via the CSM); search tools cap limit at 50 S20 S21.
  • The advertised list is filtered by the user's permissions (PM tools: any listed right; DAM tools: all listed rights); visibility ≠ authorization S22. Writes need confirmed=true; the 82 tools labelled destructive also need confirmedDestructive=true S21.
  • Resources/prompts: none documented. Separate MCP rate limit: Not public.
• Guidance: Aprimo's decision guide recommends REST for deterministic, scheduled automation and MCP for chat/LLM-driven use S23; pattern articles (invocation, knowledge, smart-link) S2.
• Platform guides: Microsoft Copilot Studio (MCP or REST tool; REST tool needs PKCE disabled — flagged as reduced security; custom Power Platform connector possible) S24; M365 Copilot declarative agent (open-source sample) S25 S38; Glean (actions; MCP-backed actions pending on Glean's side) S26; n8n (workflow-template MCP pattern) S27.
• Claude skills: four downloadable SKILL.md packages (DAM API, DAM Analytics API, PM API, PM Reporting API quick starts), REST-oriented, bundling the OpenAPI specs S28.
• llms.txt: the developer portal publishes a curated llms.txt with plain-text versions of every article S2; each doc page offers an "Ask ChatGPT" link S2. aprimo.com/llms.txt is an SEO-plugin page list S72.
• Agent framework: Aprimo states it supports external agents analysing content and returning results into DAM workflows, and an "Open Agent Framework" for its governance agents S53 S55; the Check Framework API is the documented way to push external findings onto file versions S13.

Integration platforms

Partners

• Two partner tracks: Solution Partners (implementation, customisation, services) and Technology Partners (integrations, complementary tools) S57.
• Benefits: Aprimo Academy and knowledge library, co-marketing, co-selling and account mapping, sandboxes and design reviews, awards and referral incentives; referrals followed up within 12 hours S57.
• Named examples on the partners page: Avyre (solution partner), Inriver (technology partner) S57. The partner directory and Partner Program Handbook are form-gated → Behind login.
• Aprimo's open-source repos are provided "as-is", without guaranteed fixes or support; production versions can be built by Aprimo technical services or partners S38.