Brandworkz is a SaaS brand management platform built in London since 1997 by Brandworkz Ltd (originally Globus Media), and owned since April 2023 by Spinakr Solutions, a Dallas-based consulting firm that had been its North American reseller since 2015. Around a DAM core it bundles a brand-guidelines CMS, a Logo Finder, web-to-print templates based on CHILI publish, approval workflow with annotation, albums/sharing, a public Brand Kit and reporting. It targets marketing and brand teams in mid-sized to large organisations, with notable use in financial services, higher education and multi-brand groups. The REST API (v1.6 docs, v1.7 in production since January 2025) is documented in a public Postman collection; it is reserved for the Enterprise plan.
Key facts
| Vendor / HQ | Brandworkz Ltd, registered in England and Wales (company no. 03375289), registered office in London N5 S57 S10; London office and US phone line S28 S10 |
|---|---|
| Founded | 1997 (vendor) S21; company incorporated 1997-05-23 as Globus Media Limited, renamed Brandworkz Ltd on 2012-08-23 S57. Founder: Jens Lundgaard (founder & CEO at the time of the 2015 partnership) S24 S23 |
| Ownership & funding | Acquired on 2023-04-19 by Spinakr Solutions, LLC (Dallas, Texas; President & CEO Matt McGaughey); terms not disclosed S23 S25. Spinakr had been Brandworkz's exclusive reseller and implementation partner for North America since 2015 S24. No external funding rounds found (Unknown) |
| Employees (approx.) | Not public |
| Product line-up | DAM; Brand Guidelines (CMS); Logo Finder; Digital & Print Templates (web-to-publish, CHILI-based Dynamic Templates); Approval Workflow; Showcase; Order Widget; MS Office integration; Reporting / Brand Insights; multi-brand and multilingual options S12 S15 S39. Free Brandworkz Essentials plan (online brand kit) S12. Beta in 2026: Identity Gateway (multi-site access hub) and AI Knowledge Assistant S31 |
| Deployment & hosting regions | Multi-tenant SaaS on AWS; UK and other clients hosted in AWS Ireland across several data centres, disaster recovery in Frankfurt S58 S20. A regional API host us-api.brandworkz.com appears in the API docs, and the global getAPIURL call resolves the site's "geographical hosting location" S1 — US hosting is therefore likely but not stated elsewhere Unverified. Downloads through AWS CloudFront S20 |
| Notable customers (public references only) | Boeing, Hitachi, Brother, Reckitt, Hoover, Dr. Martens, Norton, JLL, Metropolitan Police, Royal Free University Hospital, Goldsmiths, Neom, British Land, Cambridge University Press, University of Greenwich, Baker Tilly, Rathbones, Mitsubishi Motors, Icebreaker, Gold's Gym (logos/case studies) S10 S11; Zoetis, MONIN S28. In 2015: Silicon Valley Bank, Transitions Optical, Aetna, Ally Financial in North America S24. Claimed reach: "100,000 marketers" S11 S15; customer count Not public |
Positioning
- Sells itself as brand management software rather than a pure DAM: the pitch is brand consistency (guidelines, logos, templates, Office documents) for marketers, with the DAM as the storage layer S10 S15.
- Verticals highlighted on the site: finance, brand-centric businesses, higher education, construction/real estate; challenges: enterprise, franchise organisations, rebrands S10.
- Distinctive scope: a built-in page CMS for brand guidelines and group home pages, CHILI-based web-to-print with ordering, an Office add-in distributing Word/PowerPoint templates, and Elasticsearch/Kibana-based search and reporting S40 S33 S1.
- Analyst view (2014): Real Story Group described Brandworkz as a smaller, previously workgroup-oriented DAM vendor moving up-market, easy to configure and with WCM-like site templating S62.
- Commonly compared vendors in its segment (brand portals with templates): Unknown from primary sources; not asserted here.
Pricing & licensing
- Four plans; price "based purely on the number of users and the plan", unlimited storage on all paid plans S12:
| Plan | Price | Adds (cumulative) |
|---|---|---|
| Essentials | Free ("free forever") | Online brand kit, logo management, colour guidelines, font management, asset filtering, public brand site, custom URL, guided setup |
| Core | Quote | DAM, Brand Guidelines, Logo Finder, fully branded site, reporting, Brand Insights, albums |
| Professional ("most popular") | Quote | Web-to-Publish, Workflow, SSO, Showcase, Order Widget, Adobe integration, MS Office integration |
| Enterprise | Quote | Multichannel, multilingual, CMS / image-library / CRM integrations, API, custom dashboards |
Security & compliance
- ISO 27001 (ISO 27001:2013, all 114 Annex A controls, annual external audit), first certified in February 2020 S21 S22; the G-Cloud listing cites an NQA certificate dated 2021-07-13 S58.
- Cyber Essentials Plus S58. WCAG 2.1 compliance claimed for the web app S21.
- Hosting on AWS with replication across three availability zones and real-time backup to another country; encryption at rest AES-256 and TLS 1.2+ in transit S20. Unverified The G-Cloud listing states AES-128 at rest S58 — the two vendor documents differ.
- Penetration testing by an independent company before each release (website) or "at least every 6 months" by a CHECK provider (G-Cloud); daily Tenable/Nessus scanning, AWS Inspector S20 S58.
- SSO: SAML 2.0 (Okta catalog app, Microsoft Entra ID guide), just-in-time user provisioning and IdP-group-to-permission-group mapping; 2FA available S20 S53 S45. SSO is a Professional-plan feature S12. SCIM: not documented (Unknown).
- Availability: 99.9% SLA commitment (99.98%+ track record claimed), service credits S20 S58. Support SLA: Urgent/High faults answered within 4 working hours, target resolution 8 h / 24 working hours; maintenance releases monthly S43.
- Audit: reporting on downloads, views, logins, album shares and CMS page activity S33; group member and permission exports (10.9) S31.
Analyst & market recognition
| Year | Recognition | Source |
|---|---|---|
| 2014– | Covered in Real Story Group's DAM vendor evaluations (one of 27 vendors in the DAM stream) | S61 S62 |
| 2021 | G2: "Easiest Digital Asset Management Vendor to do Business With" (Fall 2021) | S21 |
| 2019 | G2: DAM High Performer (Spring 2019); B2B Marketing Martech Awards winner (employee engagement) | S21 |
No Gartner Magic Quadrant, Forrester Wave or IDC MarketScape placement was found in public sources (2026-10-01).
History
| Date | Event |
|---|---|
| 1997-05-23 | Globus Media Limited incorporated in England S57; Brandworkz dates its founding to 1997 S21 |
| 2012-08-23 | Company renamed Brandworkz Ltd S57 |
| 2014-12-05 | Real Story Group adds Brandworkz to its DAM research S62 |
| 2015-07-07 | Sales partnership: Spinakr Solutions becomes exclusive reseller/implementer for USA and Canada (45% of turnover already from North America) S24 |
| 2016-11-14 | Brandworkz 8.0 (new DAM interface, side panel, albums, drag-and-drop) S26 |
| 2020-02 | ISO 27001 certification S22 |
| 2022 (≤ 11-30) | Version 9.0: Brand & Skinning, public Brand Kit, logo auto-tagging S42 |
| 2023-04-19 | Spinakr Solutions acquires Brandworkz; version 10 announced as imminent S23 |
| 2023 (≤ 09-21) | 10.1: Word/PowerPoint templates in the Office add-in S40 |
| 2025-01-18 | Java API v1.7 in production (breaking changes to search and albums) S5 |
| 2026 (≤ 06-22) | 10.9: Groups redesign; Identity Gateway and AI Knowledge Assistant in beta S31 |
Hosting regions2EU, US · SaaS
PricingQuote onlyper-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage
ComplianceSAML SSO