| Vendor | Brandworkz Ltd | Pimcore GmbH |
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| HQ | UK (London) | Austria (Salzburg) |
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| Founded | 1997 | 2013 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | independent (venture-backed; Series B led by Nordwind Growth, 2022) |
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| Target market | Mid-market to enterprise | Mid-market, enterprise |
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| Deployment | SaaS | On-premise, Private cloud, PaaS |
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| Hosting regions | EU, US | Not public |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers |
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| Public pricing | No | Yes |
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| SSO | SAML | OIDC |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | None published |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice |
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| API style (overview) | REST | REST, GraphQL, webdav |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | Unknown | YesDatahub Webhooks, Enterprise edition only |
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| Official MCP server | No | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api |
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| API styles | REST | REST, GraphQL, WebDAV |
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| Authentication | OAuth 2.0 password, OAuth 2.0 authorization code, API key | API key, Session login, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static |
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| Rate limit | Not public | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint |
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| Official SDKs | none official; assetInsert JS examples on GitHub | none official (PHP API in-process; Studio UI SDK for plugins) |
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